By Eliza Stuart /

Guide to Designing Your Company Logo

The company’s ideas, nature, values, and its vision for the future are things that a company logo should represent. What you want people who see your logo to have is a lasting impression of your company and its values. In a logo people should be able to relate to a company’s quality and values. It is important to have a unique and timeless logo design so that you can build you company’s brand image.

It is not really just the masterful design that makes a good logo. One thing that you should keep in mind is a logo is not there to make people know how good a designer is. People judge a company but its logo and the logo is judged based on the elements that form its design. If you are making a logo for your company, learn from the tips below in creating a unique logo design that will be remembered by those who see it.

You should have a logo that is better than your competitors. It must be unique in such a way that people relate that logo to only one company and they are not confused to which company the logo belongs to.

In the latest logo design news, experts suggest not to follow logo fads and trends. A great logo design is not only unique but timeless which means that it stands the test of time and will be there as long as your company exists.

One great example is the logo of Mercedes Benz which is a simple three-pointed star. For more than 80 years people have recognized the logo to be owned by just one company. This logo has survived in people’s minds through all the wars and economic down turns, and it is one of the most recognized logos worldwide.

if you ask the experts, they will advise you not to copy or even get inspiration from another company’s logo design. You will not have your own identity if you do this and you can be in trouble legally for trademark violations.

Your logo should be designed in such a way that it looks equally good and equally compact on all forms of display items like brochures, magazine, business cards, and websites. Logo texts should neither be too small nor too big but very readable.

There is beauty in simplicity. If you use simple fonts for your logo, people can easily read it. Use less than three colors and have minimal variations in the fonts that you use. Too many colors and too many fonts can spoil your logo and makes it forgettable.

You can still express your company’s business, culture, values, and vision with a simple, unique and adaptable logo design.

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