04
February

What Do Fashion Buyers Actually Look For?

By avi maxwel / in , /

Just as quickly as a parade of models walk the runway, mens fashion month is over! There were billionaires sitting front row, cowboys walking the catwalk and a lot of new takes on suits, serving as catnip for tailoring aficionados worldwide. Plenty to get you starting that autumn/winter clothing wish list.

But in between all the theatrics – elevating catwalks, snowfall during the finale parade, celebs-turned-models; that type of thing – that come with these fashion extravaganzas, it can be hard to identify what is actually going to be in your wardrobe next season. Sure, you can have your hopes pinned on a pair of Dior ballet flats or a Louis Vuitton cactus-embroidered blazer, but the likelihood of them ending up in your favourite retailers is all down to the buyers that work for them.

This group of sartorial stalwarts riffle the rails post-show and decipher what’s going to fit best into their customer’s collections – meaning you can count on them to know what’ll flop and what won’t. That’s why we asked a handful of London’s best shops what they loved from the autumn/winter ’24 shows, and what they’ll be stocking next season.


Simon Longland, Director of Buying, Fashion

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27
February

98% of Us Shop Online (And 74% Have Buyer’s Remorse) – Could Google’s New Tool Fix That?

By avi maxwel / in , , , , , , /

Jose carlos Cerdeno / Getty Images/iStockphoto

According to Google, 98% of people worldwide shop online, whether it’s just researching products, browsing or ultimately buying. Knowing this, the search engine giant recently launched some new tools to make the online shopping experience even better.

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Announced Feb. 15 as part of a “Shop with Confidence” initiative, these new tools are intended to prevent the very common problem of “buyer’s remorse” – which accounts for 74% of us experience, according to a 2022 studies from Slickdeals. Two of the new opportunities are further honed in on the price tag of the goods to avoid unnecessary sticker shock.

The first new offering is related to price insights. Google now has a Shopping Graph that can help determine when and where to buy. As you may have noticed when clicking on the shopping tab after searching on Google for a particular item, the site pulls together various options from a variety of online consumer portals.

But with the Shopping Graph, Google aims to offer further transparency. The tool scans more than 35 billion product

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