Factors to Consider When Designing Business Cards
Business cards refers to cards that have details of a business or an individual. In addition the card can contain the following details about the company or individual, these include, telephone number, email address, street address and the company’s website. Moreover, addresses on Facebook, Twitter, and LinkedIn can also be incorporated in a business card. In the past most cards were designed in simple black text on white stock, however, nowadays, professional business cards include visual designs. The designers of business cards prepare them using different materials; however, most are made of papers while another consist of crystal clear plastic, metallic plastic, and frosted translucent plastic. Some materials used to make business cards include, metal, rubberized cards, rubber, magnets, poker chips, wooden nickels, and even real wood.
One need to create a fantastic first impression when designing a business card. One needs to get the perfect card to represent your business, your mission and yourself by adhering to these best practices and business card design guide. The principal tip is to convert your brand standards and morals into a business card design this can be achieved by putting in mind the customer that you are trying to impress, as well as deciding on the details that you will include in the card that will tell a good story of the business for that customer. As far as choosing the business concept is concerned, the images, textures and the colors need to be consistent with the available marketing materials, and they should also be in line with the brand values that distinguish the business from others. In addition the type of business plays a major factor in creating a business card, for instance, if a business is more creative or artistic , then you can use attractive colors, strange shapes or humor to convey the message, however, when the brand is all business , you can use elegant fonts and colors.
Once you have decided on your preferred concept, the second step is to choose the various specifications of the card that best fits you including, size, orientation, and the material to use. In addition, you need to choose the material to use in making the card, these can be paper, plastic, wood or metal. In addition one need to select the color, the font size and the font type when designing a business card. Besides, most graphic designers do recommend that company include all the vital information of the business in front of the card and on the back you can use to add any other additional information. Some of the information that needs to be put in front of the card include, the name of the business, the job title, contact information including physical address, websites, social media profiles and telephone and email address.