It knew my size, what I was looking
How AI Shields You From Scammers While Shopping Online
Mumbai: Many of us now prefer online shopping owing to bumper discounts and other sale offers. And, we flock to e-commerce portals more during the holiday season. According to a report by PricewaterhouseCoopers, five out of every ten Indian consumers continually track the product prices and review via mobile phones or social media and just three in every ten Indians are willing to buy directly from the brand.
However, the comfort of shopping at a click also has a great peril which is the lurking danger of cyber criminals who may be prying on your every scroll. To give you a safe shopping experience, several fraud risk management companies use artificial intelligence (AI) to shield you from scammers.
Fraud risk management firms use AI to protect against scams
One such company is mFilterIt, which works with OnePlus and Zee. The firm’s co-founder and Chief Executive Officer, Amit Relan, explained how the sophisticated technology keeps cyber fraudsters at bay. “AI-powered solutions help brands detect and prevent fraudulent activities. For example, AI can learn to spot unusual patterns in behavior or transactions that traditional systems might miss”. It can even analyse emails, social media posts or chat messages to find phishing attempts.
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St. Charles Regional Chamber promotes local shopping website
ST. CHARLES COUNTY — The St. Charles Regional Chamber is working to attract local customers to local businesses, by helping them sell their products online — a move that could boost the chamber’s profile at the same time.
The website is a partnership with Iowa-based Member Marketplace Inc. and its “Shop Where I Live” digital platform. The chamber is encouraging local businesses to sign up and sell their products — and help develop the centralized St. Charles area online shopping hub in the process.
“We can engage businesses who don’t have a brick and mortar store or retail space,” said Scott Tate, president and CEO of the St. Charles Regional Chamber. “It’s a way for us to promote local businesses and support them.”
The regional chamber pays for the site but does not make money from it, said Wendy Rackovan, spokesperson for the chamber. Merchants pay a processing fee.
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So far, most of the handful of shops on the online marketplace sell clothes and accessories. But, Tate said, service-based businesses, like auto shops, could offer things like oil changes or restaurants could sell gift cards.
“It allows people to shop locally and help them look at