Consumers spent $12.7 billion online in the US over the two day Amazon Prime Day event, setting a … (+) new record for online purchasing (Photo by Neil Godwin/Future Publishing via Getty Images).
Future Publishing via Getty Images
Amazons
AMZN announced the company had its biggest Prime Day event ever, driving consumers to spend online. Prime members purchased more than 375 million items worldwide and saved more than $2.5 billion on millions of deals across Amazon’s extensive product line. “The first day of Prime Day was the largest sales day in Amazon’s history, and Prime members saved more this year than any other Prime Day event,” said Doug Herrington, CEO of Amazon Stores.
Prime members purchased millions of Alexa-enabled Fire TV Stick with Alexa Voice Remote, which was … (+) the best-selling product across all of Amazon worldwide.
Courtesy of Amazon.
On the first day of Prime Day 2023, more deals were offered than on any other Prime Day, with home, fashion, and beauty among the top-selling deal categories. Top selling individual products including Fire TV Stick, LANEIGE
IGE Lip Glowy Balm, Apple AirPods, and Bissell Little Green Portable Deep Cleaner.
Move over, clothing hauls and unboxing videos: the growing phenomenon of videos offering unexpected, quirky or, on occasion, surprisingly practical ways of styling the clothes you already own are taking off.
A Gen Z take on “make do and mend”, these styling hack videos have blown up in 2023, taking social media by storm. On TikTok, the hashtag #fashionhacks has more than 17.4bn views, and #stylinghacks has 1.2bn. Stylists’ tips and tricks often involve reimagining an item of clothing so that it is worn upside down or back to front. Almost anything, it turns out, can be worn as a top – so long as you’re not fussed about having sleeves.
The interest chimes with the growing awareness of waste in our wardrobes. Earlier this year, a Business of Fashion report found that a “growing niche of consumers are pledging to buy fewer or no new clothes, amid growing anxiety about the climate and the cost-of-living crisis”.
So, with sartorial innovation and sustainability in mind, can these left-field social media hacks work in the offline world? I put five of 2023’s most popular hacks to the test.
