23
August

Don’t women deserve more from fashion?

By avi maxwel / in , , , /

PARIS — After the Row’s show on Wednesday, men in simple but just-a-bit-special long-sleeve T-shirts held silver trays in the courtyard of the brand’s headquarters, offering pretty white boxes of madeleines to the guests.

You couldn’t help but think of Proust and the “precious essence” of his madeleine at the beginning of “In Search of Lost Time” — or I couldn’t, anyway, as I bit into this spongy, evocative treat on my way to the Metro. It was perfectly dense, a bit lemony and washed with the most elegant coating of sugar. Subtle but sublime. Not too sweet.

Before the show, the Row’s publicist sent out an email asking attendees not to take pictures or videos, and each seat had a simple white notebook and pencil, encouraging you to take notes instead. This ruffled a few feathers — the Row, designed by Mary-Kate and Ashley Olsen, is enormously popular on TikTok, where it’s the crown jewel of quiet luxury and influencers hysterically reveal their scores from the line’s annual sample sale.

Some sniffed that this “phone ban” was a reaction to its nonnative online presence. But it seemed as though they just wanted everyone to sit back and enjoy the

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