Shopify brings its Shop Pay checkout service to external e-commerce websites

By avi maxwel / in , , , , , , , , /

Shopify Inc. today announced plans to make its Shop Pay service available for online stores not hosted on its namesake cloud platform.

Shopify’s platform is used by retailers to build and manage e-commerce websites. It helped process $49.6 billion worth of online purchases last quarter, a 15% increase from the same time a year earlier. Shopify says its installed base includes millions of merchants.

Retailers with Shopify-hosted websites use its Shop Pay service to process customer purchases. It powers the checkout pages where users enter their payment information. Thanks to today’s update, large retailers will gain the ability to embed the service into e-commerce websites that are hosted not on Shopify’s platform but rather third-party infrastructure.

Shopify says the service can help retailers generate more sales. According to market research cited by the company, Shop Pay increases the number of website visitors who turn into paying customers by up to 50%. It does so by significantly speeding up the online buying experience.

Users can save their payment information, shipping preferences and related details in Shop Pay to avoid re-entering the data during every purchase. From there onwards, the service automatically inputs the data into supported websites. When making a purchase, shoppers must only enter a one-time code or use a passkey, which is faster than manually filling out checkout forms.

Shopify Pay also offers other features. If consumers make a purchase on an e-commerce website where they shopped recently, the service removes the need to enter a one-time code or use a passkey. That further speeds up the buying experience.

Shopify is making Shop Pay available to e-commerce websites not hosted on its platform through a toolkit called Commerce Components. Introduced earlier this year, the toolkit enables large retailers to integrate key features of Shopify’s platform into their existing websites. Those embedded features ease tasks such as managing product catalogs and offering discounts.

“In an economy where big brands are competing more fiercely than ever to acquire customers, they need to pick and choose what they need to boost the top-line, without the compromise of a complete platform overhaul,” said Kaz Nejatian, chief operating officer and vice president of product at Shopify.

Shopify announced the update to Shop Pay today alongside an expanded partnership with a company called Adyen NV. Netherlands-based Adyen provides a popular payment processing platform for online retailers. According to Shopify, its expanded partnership with the company seeks to make it easier for merchants to process customer purchases.

As part of their collaboration, Shopify and Ayden plan to roll out a new integration between their platforms later this year. The integration will help online retailers process purchases made using international financial services such as iDEAL, an e-commerce payments platform popular in the Netherlands.

Photo: Shopify

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Walmart Redesigns App And E-Commerce Site; Aims To Transform Shopping Experience

By avi maxwel / in , , , , , , , , /

Walmart Inc.’s digital and e-commerce division has been busy retooling the retailer’s app and e-commerce site, which feature hundreds of millions of products. As Tom Ward, executive vice president and chief e-commerce officer, told me, “Everyone knows that 90% of the US population lives within 15 miles of a Walmart store, but the closest store to our customers is the one in their pockets. ”

Of course, Ward was referring to the Walmart app, and said, “We’re digital turbo-charging. We’re giving the digital storefront a revamp. If we can remove the friction with express delivery, among other things, consumers will be grateful.”

Over the past year, Walmart has made hundreds of enhancements to transform the core digital experience for customers, elevating its e-commerce offerings by creating more personalized and seamless interactions that make shopping “how it should be: fast, easy and fun,” Ward said.

Now, the world’s biggest retailer is improving the way customers can explore the endless aisles of walmart.com, imbuing the e-commerce site with a sleek and modern new look and experience that offers “a more engaging way to browse and discover our incredible assortment ,” said Ward.

“Whether you’re searching for the perfect gift, looking for inspiration to redecorate your home, or just want to browse the hottest trends right now, it all begins with the Walmart app.”

Walmart has been doubling down on improving the customer experience because searching for a specific item on the e-commerce site can seem daunting, even intimidating.

“We’re rolling out a completely redesigned homepage, building a customer-centric and curated storefront on walmart.com and the Walmart app so customers can easily find what they need and be inspired to shop the hundreds of millions of SKUs in our online assortment ,” Ward added.

“Open 24/7/365, walmart.com has so much to offer our customers, whether it’s on-trend denim from the 200-plus million items across our apparel assortment, or a stylish sofa from our growing 58 million-item home offering that spans organization to high-quality furniture,” Ward said.

“In addition, our thriving Marketplace business continues to expand as we add more items and brands, making Walmart the destination for everything our customers could want – and everything they need,” Ward added. “If we fix all the different opportunities,” performance and loyalty will improve.

Walmart’s product assortment is an embarrassment of riches that leaves some customers frustrated when they can’t find the product they’re looking for. “The new homepage offers a product-focused experience that better mirrors the way our customers love to shop, highlighting the items that matter most to them at any given moment – ​​whether it’s game day or holiday,” a spokeswoman said.

“The feature-packed homepage has rich imagery, live video and is optimized to better bring Walmart’s massive assortment to life, including a new social-inspired scroll, so customers can browse our selection just

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