For people who are used to grocery shopping the old-fashioned way — with paper coupons in hand instead of a smartphone — the digital age of couponing and shopping apps can feel a bit overwhelming. Now, not only do many grocery stores have their own apps and loyalty programs, but there are dozens of savings apps all claiming to help consumers find the best deals. But do they really?
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There is definitely money to be saved. GOBankingRates spoke with experts on all the reasons why you should want to start grocery shopping on your stores’ apps.
Stacking Coupons and Coupon Matching
Shopping apps are well worth their time to get up to speed on them, according to Tasia Boland, a frugal living expert who keeps the blog The Frugal Farm Girl. The primary reason behind searching for coupons on store apps and websites is to save users a significant amount of money.
“One of the most effective ways to maximize savings is by stacking coupons and using coupon match-ups, which are when you are stacking a sale price with a coupon. Or you can add an app like Ibotta and Fetch to the stack,” he said.
She recommends using coupon blogs in addition to apps to achieve this stacking effect, such as The Krazy Coupon Lady and Hip2save.
more: 6 Best Items To Buy at Aldi This Summer
Add Manufacturer’s Coupons, Too
Boland said that in addition to the in-app coupons specific to a grocery store, consumers can pair these discounts with any manufacturer coupons. In her neighborhood, the main grocery store is Tops Market. “The Tops store coupons are typically for savings on their own brand, which is a great deal considering that store brand items are less than name brands.”
However, take the membership-only warehouse chain Sam’s Club for example. “They now offer exclusive discounts in the Sam’s app when you use their ‘Scan & Go.’ These savings can be used when items are even on sale. BJ’s Wholesale Club is another one starting to offer exclusive app-only coupons. Again using these extra coupons on top of BJ’s store coupons is a great saving.”
When you are able to stack two coupons on one item, most of the time you are looking at a 50% discount. Combining multiple discounts on a single product allows users to get the best possible price, Boland said. “Many store apps and websites make it easy to identify these opportunities, ensuring that users never miss out on a great deal.”
convenience
One of the most obvious advantages to using grocery shopping apps is convenience, said Carlos Barros, Director of Marketing at Epic Now, a cloud-based software provider for electronic point of sale. “Having your phone and handy apps allows you to access information, compare prices and make informed decisions on the go. You can easily check product reviews, ratings, and specifications to ensure
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