14
January

NYFW Street Style Is All About Varsity Jackets, Knits And Western Chic

By avi maxwel / in , , , , , , , /

New York Fashion Week is in full swing, and designers are showcasing their latest styles as part of their Fall/Winter 2024 collections.

Hot off the heels of Copenhagen Fashion Week, the runway shows will populate Manhattan until February 14. Meanwhile, some of the most viral TikTok fashion trends of 2024 are all over New York City’s street style at the moment, whether it’s the Wild West craze, oversized jersey jackets or knits.

Here are some of the viral fashion trends we are seeing in street style during one of the coldest—albeit hottest—weeks of the year.

Jersey Jackets

It almost feels like the crowds that accumulate outside of runway shows are not gathered to celebrate the fashion or the designer, but to catch

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06
November

6 Chic Street Style Trends Milan Fashion Week February 2024

By avi maxwel / in , , , , , , , /

Having just wrapped up Milan Fashion Week, we’re now three-quarters of the way through one of the most important months in fashion. We’ve spotted elevated accessories in New York, cool-girl classics in London and high-fashion drama in Milan—the style set kept up with expectations all round, delivering bucketloads of chic and stylish looks that we’ll be copying through to September. True to form, Milan’s street style crowd has proven to be the most eccentric of the lot so far, indulging in lavish layers, bold new-season accessories and unexpected touches across the board. 

Read on to discover my favourite street style trends from February 2024’s Milan Fashion Week.

MILAN FASHION WEEK STREET STYLE FROM FEBRUARY 2024

1. SPLASHES OF BURGUNDY

Style Notes: Whilst in New York it was still all about bursts of vivid red, showgoers in Milan preferred to style the paintbox hue’s cooler older sister, centring their looks around deep tones of burgundy. Take this as proof that the luxurious shade is set to take over very soon.

milan fashion week attendee wears a burgundy outfit

MILAN FASHION WEEK STREET STYLE

SHOP THE TREND:

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24
September

Taylor Swift’s Fashion & Street Style Isn’t Bad Taste. It’s Strategy.

By avi maxwel / in , , , , , , , , /

In December, Taylor Swift — Time’s Person of the Year — glittered in front of the camera in a black bodysuit, a floor-skimming chenille dress, and a studded bustier gown.

At first blush, you wouldn’t know that the chenille dress was one of Alaïa’s most beloved recent offerings or that the bustier gown was from the NYC-based brand Area, infamous for their campaigns featuring fake eyes and bejeweled death masks. Everything edgy about these original pieces had been sanded, smoothed, and rendered inoffensive — just how Swift likes it.

It is easy to forget that, despite selling a whopping 162 million records, Swift is a normal person with normal taste. It is also easy to forget that those record sales allow her an estimated $1.1 billion fortune, enough to wear any designer piece she wants or hire any stylist across the industry.

So why does she insist on mismatched outfits?

A swipe at several Taylor Swift style blogs will reveal trail sneakers with muddy fleeces, Ren Faire-approved dresses with Jean Paul Gaultier boots, and high-heeled Reformation loafers worn oddly with Chiefs sweatshirts. But these outfits aren’t the result of

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12
September

The Year Street Style Got Good Again

By avi maxwel / in , , , /

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20
August

Lolita style, explained: Why the Japanese-born, Victorian-inspired street style enchants women around the world

By avi maxwel / in , , , , , , , , /



CNN
 — 

Ella hadn’t found a style that felt like her until a Lolita waltzed into her workplace in California’s Bay Area.

Not a “Lolita” in the Nabokovian sense, the woman was an adult dressed in Lolita fashion, a style of dress popularized in Japan in the mid-1990s and informed by the Victorian era and ornate Rococo art movement. The typical Lolita coord is unabashedly feminine, consisting of petticoats, ruffly layered dresses and delicate accessories.

Ella was transported. She’d grown up reading shōjo manga, or “girls’ comics,” and drawing art based on the Japanese countercultural styles she saw within them — the clothes, she assumed, were “very cute but unattainable” in America. She was fascinated by makeup but didn’t see herself in the “mature” looks championed by American media.

(CNN is referring to Ella by her first name only, as Lolitas can be harassed online by those who misunderstand or fetishize their practise.)

Her youthful obsession realized in front of her, Ella was inspired to buy her first piece of Lolita fashion in 2015, from the popular Lolita e-tailer Angel Pretty. She started out as a “lone Lolita” — she wore the clothes, but she didn’t know any other Lolitas.

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