15
November

How Amazon Style is on its way to picking out everything you wear

By avi maxwel / in , , , /

correction

A previous version of this article did not include a response from Amazon Style about claims that customer reviews on its site have been manipulated. A response has been added. In addition, a previous version incorrectly said that Amazon Storefront surpassed its competitors as the predominant affiliate link program in relation to its reach with influencers. It became a must-join affiliate link program among influencers. The article has been corrected.

COLUMBUS, Ohio — What if the world looked like all those sponsored ads you see all the time? Thumbs-up, Shop now, or I’m not interested in this ad?

Too late, we’re already here, on a drizzly Friday morning in a sleek shopping mall dressing room accented with touch screens. Along with the outfits I’ve picked out for myself at the Amazon Style store in Columbus — the brand’s second in-person clothing store in the country — an algorithm had selected a few items of clothing it thought I might like, all placed in the room by unseen hands via a double-sided closet. Sponsored content (“sponcon,” if you will) has taken over the physical realm.

It knew my size, what I was looking

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26
October

How To Wear The Oversized Clothes – Baggy Fashion For Guys

By avi maxwel / in , , , , , /

There was a time when wearing clothes so baggy they needed a staple gun to stay on was less of style move, more your mum making sure you could make it through puberty in the same school blazer.

But if you graduated any time in the last 15 years, chances are you grew up to enjoy clothes that were designed slim and flattering – clothes that didn’t just hang on your shoulders. For the majority of the 21st century, menswear has been dominated by skinny cuts.

Under the influence of Hedi Slimane at Dior Homme and later Saint Laurent, men’s wardrobes were shrink-wrapped around the mid-2000s. It was all muscle shirts, slimline tailoring and indie bands in skinny-fit everything. But in recent years, the fashion pendulum had swung back.

It was partly a reaction to what came before, but the oversized trend also went hand-in-hand with the rise of hip-hop fashion and athleisure into the mainstream. Kanye West’s longline tees and chunky hoodies were one part, the billowing suits of Kim Jones, Demna Gvasalia, Patrick Grant and Virgil Abloh another.

Compared with spray-on jeans and nip-and-tuck tailoring, this is comfort as fashion. Wide-leg trousers, slouchy blazers, boxy tees and blanket

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07
September

7 Winter Fashion Trends You’ll Want to Wear on Repeat 2023

By avi maxwel / in , , , , , /

We’ll be the first to admit that style takes a back seat to comfort when it’s cold out. But the best winter fashion trends of 2023 can inspire us to break out of the doldrums of frigid weather, and what better way to do that than with a shiny new outfit?

Building on the fall trends that we’re still loving, this season’s best looks marry comfort with visual impact. Colorwise, rich red is still very of-the-moment, but we’re also seeing all-gray outfits everywhere we look. (Don’t worry, we’ll let you choose whether you want to make a statement or prefer to blend in.) Jeans are getting darker and darker by the minute. Metallics are also popping up, just in time for you to throw together an Insta-ready ’fit for your office holiday party.

Obviously, since it’s getting chilly, the girls are wearing longer jackets, but this winter’s picks are bolder than the plain black winter coat you’ve had hanging in your closet for years. And while many of this season’s picks gesture toward officewear and uniforms (think pinstriped suits, roomy trousers, pleated skirts), great styling makes them feel like anything but work. Ready for a new crop of winter wardrobe

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02
July

‘Chefcore’ is the a la mode restaurant-inspired style you’ll actually want to wear | Fashion

By avi maxwel / in , , , , , , /

There’s a trend bubbling up in restaurant kitchens, and this time it’s got nothing to do with small plates. “Chefcore”, as coined by the menswear writer Clayton Chambers, has chefs ditching their traditional formal whites for a more casual aesthetic.

For a long time, no one cared what chefs wore, either inside or outside the kitchen. However, thanks to TV shows such as The Bear – where Carmy’s (Jeremy Allen White) perfect white T-shirt gained a cult following and (spoiler alert!) he gives protege Sydney a custom Thom Browne chef’s jacket – customers are as keen to know the brand of clothes a chef is wearing as they are the specials.

Look around your favourite eatery and you’re likely to spot that stiff, long-sleeved jackets have been replaced by Carmy-esque biceps-grazing T-shirts while torque hats have been ousted by baseball caps.

Jeremy Allen White as Carmy in The Bear. Photograph: Matt Dinerstein/FX Networks

It’s a trend that is heating up in front of the pass, too. London’s celebrated nose-to-tail restaurant St John recently swapped its front-of-house formal whites for laid-back corduroy tailoring, teaming up with the Savile Row tailor Drake’s on a clothing collection.

At Osip, a farm-to-table

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18
February

Who What Wear Podcast: Personal Style

By avi maxwel / in , , , /

Welcome to our podcast, Who What Wear With Hillary Kerr. Think of it as your direct line to the designers, stylists, beauty experts, editors, and tastemakers who are shaping the fashion-and-beauty world. Subscribe to Who What Wear With Hillary Kerr on Apple Podcasts and Spotify.

If you follow any fashion accounts on social media, your feed is likely filled with images and videos of the latest and greatest trends that you need to add to your wardrobe ASAP. When it comes to defining and owning your personal style, all of that #content can distract you from discovering what you actually want to wear.

Who What Wear’s Ana Escalante explored what it means to truly have an individual sense of style in the digital age. Escalante spoke with influencers and content creators Heather Hurst and Jalil Johnson to learn how they define their personal style and cut out the social media noise.

For the latest episode of Who What Wear With Hillary Kerr, Who What Wear’s editor in chief, Kat Collings, sat down with Escalante to discuss common personal style themes, the creators who make meaningful fashion content, and more. Plus, Escalante sat down with Hurst and Johnson

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