By Eliza Stuart /


In the past advertisement were majorly done using televisions and billboards but with the current development of internet generation has rapidly changed this scenario. It is considered that the success of every company depends on its rank on the search engine. Because many people have gone digital modern marketing is becoming more important. However the ranking of the company’s website on the search engines is responsible for generating more traffic to the company and the development of the SEO targets at placing the company’s website at the top of the search engines.

Given the current competitions, successful IT firms needs to ensure that their websites rank better for them to survive the in the market. Development of the SEO is not a hard thing as you may think and this article outlines some of the simple steps to develop a workable SEO.

Improve site performance.
Constituting the major factors are in ranking the websites by Google, is the performance of the websites where they look at the web speed, traffic volume and design. Leading the rank are those websites that load faster and are free from errors. The performance of the website on the mobile devices is also another factor that is considered in positioning the website since more searches are done on the mobile phones.

Implementation of web analysis and development.
Presently there exists numerous ways that can aid you in making your websites increase in performance. Google analysis provides free website analytics coupled with numerous statistics on performance. One method that can give you an impression of this is by observing the important words that most audiences seemed to have examined recently.

Building an optimized content.
Building of a website that looks good in appearance and loads fast is a feature that will entice your audience. However, people have the tendency of searching for information on your website hence you have to expand the content of information existing on your website.

Make use of the social media
Social media has become more prevalent sites that almost all companies use in addressing their clients and advertising their products. This indicates that IT companies would not be an left out in application of the social media to attract many clients.

Integrate backlinks
Join your website to other websites to give your viewer time of retrieving information from another site. Attainment of backlink to guest post or press release will give the viewer some sense of assurance on the company. Caution ought to be taken concerning use of backlinks on post with high traffic that will also escalate chances of getting other viewers.