By Eliza Stuart /

When it comes to fashion and beauty, there are a number of factors that come into play when crafting that perfect look for every occasion. There are the basics, makeup, clothings, accessories, and then there are the nuances that come with each of those categories. It’s a lot of work to look your best, of course, but I think we can all agree that it’s worth it. Looking your best can accomplish a number of positive things for your life after all, such as improving how you’re perceived by others and boosting your confidence, as well as allowing you to more accurately expressing yourself. If you need some help creating your ideal look, look (tee hee) no further. Here are some tips.

First and foremost, let’s talk makeup. Makeup is a controversial subject. Some think that makeup should be subtle and look natural, while others think it should be vibrant and loud. The truth is that it’s all a matter of circumstance and preference. For instance, a “natural” look might appropriate for a professional setting, but a bright blue eye shadow might be just what you need to make your blue floral print dress pop. Likewise, a dark and brooding makeup look is often the right call, depending on the situation. So, when you get your next Birchbox, consider everything equally valid and look for ways to utilize every tool in your tool box, so to speak.

Next up, let’s talk fashion. Fashion is subject, as well, just like makeup, and the two go hand in hand. While there are some universal truths, like that floral print is always in, most of the “rules” of fashion are loose guidelines at best. However, these “rules” do help up to develop our own unique style to help us tell our own story.