With so much talk in the media about the rise of e-commerce and the downfall of brick-and-mortar retail, one might imagine online sellers are sitting back and counting their revenues as the sales rack up. The truth is, though, online shoppers abandon their shopping carts all too often, with estimates ranging from nearly 60% to almost 70% of carts having items left in them without a purchase being made.
When online customers fail to convert, all of the careful effort and planning a retailer takes to get them to the site and interested in buying becomes moot. Fortunately, there are ways to streamline and optimize the digital buying experience to help ensure customers don’t leave a retail site without buying the items they’ve placed in their baskets. To learn how to decrease the shopping cart abandonment rate, read on for tips from the members of Forbes Communications Council.
Members pictured from left to right.
Photos courtesy of the individual members.
1. Make Shoppers Feel Good About The Purchase
Set up notifications on your website based on certain triggers so that when a potential customer adds a product to their cart, a notification appears saying, “Wow, you have great taste!”
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