The law firms have not been left behind in the use of internet to further their course. Most of these law firms use their websites to market themselves. Website assists in converting the visitors to clients. How a website appear plays a major role in allowing it to achieve its main purpose. The plugins used also impact on how a website will perform. The conversion rate is directly proportional to the money earned by the law firm. There are ways in which a law firm can make their website to be effective.
Law firms are made of different types. The commercial law firms and the firms that deal with the cases of personal injuries are the major types. The factors that play major roles in the performance of a website are the same irrespective of the type of the law firm. Attaining the set goals begin by the identification of the right and most important metrics. This will allow the law firm to compete effectively with the other firms. The most important metrics are only three. The three most important metrics are discussed below.
It is important to monitor the number of visitors on a website. This should always be done on a monthly basis. This number is largely affected by the appearance of the website. There are other factors too that influence the number of visitors to a website. These are the social media campaigns, guests posting on other websites, marketing strategies and testimonials. Whenever there is a drop or a rise in the number of the visitors, the cause must be established. It is also essential to identify the source of most of the website visitors. Whether is via search engines or social media sites.
The other metric is the bounce rate. Some visitors do not stay on a website for a substantial period. Clicking on one page by some visitors is the reason for the increment of the bounce rates. The high bounce rates are facilitated by the closing of a tab or browser, typing a different URL into a browser, and pressing the back button on a browser. It is therefore important to determine the cause of this trend. It is necessary for the monthly reduction of the bounce rates.
Conversion rate is the other factor. This is practically the number of the new visitors that are successfully turned into clients. To know this number, one considers the people who call or email the firm, those who fill the inquiry forms and those that download the free report or white paper.