The best pairs of jeans are the ones you want to live in and wear again and again – and they get better every time you slip them on. However finding the “perfect style” can be hard, given there are so many different silhouettes, cuts and washes available, plus sizing can vary depending on the brand.
The options are endless, and so to help you with your search, I spent a day changing-room hopping to give you insights on the best jeans you can buy right now. Yes, the options seem endless, but after trying on countless pairs of varying shapes, sizes, and cotton compositions, I’ve realised that the pool of exceptional, stand-out styles is much smaller than you’d think. The age old technique of trial and error has turned me to the classics such as Levi’s, Citizens Of Humanity and Agolde, as well as more contemporary iterations from the likes of Arket, Uniqlo and Ganni. Vintage stores are worth visiting too: Unlike off-the-rack styles, vintage denim offers worn-in appeal, as well as unique details like rivets, stitching and patches that give jeans a beautiful lived-in quality.
My top tip is to always take a change of shoes to the
