16
July

Why People Are so Interested in What She Wears

By avi maxwel / in , , /

  • People are fascinated by Taylor Swift’s every move, but some are especially curious about her style.
  • Psychologist Carolyn Mair said that’s because Swift is “the girl next door — but better.”
  • The musician’s outfits are simple, versatile, and easy to recreate, which keeps fans tuned in.

Fascination surrounds everything Taylor Swift does: her massive tours, her relationships, and of course, her clothes.

But when it comes to the latter, fans aren’t tuning in because they expect the shocking fashion antics of stars like Doja Cat, Lady Gaga, and Kim Kardashian.

Instead, Swift’s outfits are simple, understated, and in many cases, relatable. Who hasn’t thrown a big T-shirt over bike shorts and called it a day?

It’s that attainability that keeps eyes glued to the icon’s every outfit, according to Carolyn Mair, a chartered psychologist, fashion-business consultant, and the author of “The Psychology of Fashion.” 

“Taylor Swift’s style reflects her personal fashion choices rather than ones that conform to industry trends,” Mair said. “This authentic approach has made her a style icon and very relatable figure

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14
July

The Fashion Power 100 list: every industry style player ranked

By avi maxwel / in , , , , , , /

The fashion industry is worth around £1.2 trillion and is estimated to employ around 430 million people globally. But what does power in fashion mean now? Fashion is a followers’ game but the real influence happens on the high street and in your wardrobe. The (mostly male) billionaires might be holding the purse strings, but we’re wearing the merch. We’ve looked at the industry and its tributaries from every which way — is a footballer more powerful than an industry favourite designer if everyone’s copying their style? Are the traditional titans of publishing holding their own over the stars of social media? And what of the Kardashian Klan? 

The Standard Fashion Power 100 list is, in reality, a work in progress. Over the next 12 months these names will fall in and out of favour; one viral campaign image can propel a person to the top of everyone’s feed and one spurious post can get them momentarily cancelled. But for 2023, looking at revenue, followers, old-fashioned clout — and, most crucially, total cut through — we’ve compiled the 100 names which we think are directing the most critical element of all — what we’re all actually wearing. 

Non-executive chair of

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11
July

Personal Information Usage On The Internet

By avi maxwel / in , , , /

In the internet era, it’s difficult to navigate websites without leaving a «digital trail.» From online shopping to social media, you cannot escape information collecting as it helps big companies tailor their services and create a more accurate experience for every visitor. It raises some concerns surrounding data security.

The Big Brother Is Watching For You

Online casinos are the perfect example of how big data works. To access the full content, players complete the Pin Up casino registration and finish the verification procedure as a part of the KYC. Such platforms require a full name, date of birth, address, and even some contact details.

But big gambling companies do not stop there. They also collect data on different gambling habits, including how people play games, how they wager, what types of bonuses they use, etc. It helps them not only to detect and report suspicious behavior but also to provide a better service for each gambler.

The good news is that reputable brands, like PinUp Casino, prioritize protecting the customer’s personal and financial data. They employ robust security measures, like the encryption of data and firewalls.

All of that is needed to safeguard all the sensitive information from

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08
July

Eco-Friendly Online Shopping To Top $100 Billion

By avi maxwel / in , , , , /

Five years from now, none of us will go through a product checkout experience and not have the option to make our purchase carbon neutral. That’s how Dane Baker, co-founder and CEO of EcoCart, predicts the sustainable future of e-commerce.

His company, EcoCart, partners with brands and retailers to power a carbon-neutral and climate positive shopping experience. The app calculates the carbon footprint of products, giving consumers the opportunity to offset the emissions at checkout through brand-sponsored sustainability projects.

“We’re making it easy for consumers to take climate action in a frictionless way as they go about their daily lives,” said Baker. “Working with a global network of partners, we help brands strengthen customer relationships and loyalty. Shoppers have a deeper affinity with organizations that act on their shared commitment to sustainability.”

Brands of all sizes worldwide are using EcoCart to increase conversion rates and repeat purchases. A premium skin care product organization boosted repeat purchase rates by 50%. A fast-growing plant-based nutritional supplements company increased online cart conversions by 22%. One sustainable furniture company’s average order

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05
July

Sydney fashion designer Lee Mathews is still in demand after close to 25 years. Here’s why

By avi maxwel / in , , , , , , , , /

As online shopping became nascent, Mathews knew she had to “develop a language to tell people who we were, what we stood for”. She spent “so much money” on consultants, trying to articulate the Lee Mathews brand, she says.

“These were questions I’d never really asked myself. For a very long time it was just, you go to work, you make some clothes, you sell them. I never set out to start a business.”

Before she launched her eponymous label, Mathews was an art director at Vogue Australia and worked at luxury boutique Belinda Seper and at Country Road. She discovered a love of printmaking and, with the sewing skills she had learnt from her grandmother as a child, she began making clothes for friends and family – who urged her to take them to market.

An early Mathews dress, sold at Belinda Seper, from the early 2000s. Steve Baccon

She ran her own race then, and runs it still. Growth has been organic, but is often still scary, she says. “As opportunities presented themselves, they begat more and more of them,” she says. “And there was very little planning until we got to about the sixth store, I think.

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