Tag: shopping

04
October
0

Amazon turns to AI to help customers find clothes that fit when shopping online

By avi maxwel / in , , , , , , , /

After recently turning to generative AI to enhance its product reviews, e-commerce giant Amazon today shared how it’s now using AI technology to help customers shop for apparel online. The company explains it’s now using large language models, generative AI and machine learning to power four AI-powered features that will help customers find clothing that fits — an ongoing challenge when shopping online and the leading cause for apparel returns.

According to a study by Coresight Research, the average return rate for clothing ordered online is 24.4%, which is eight percentage points higher than the overall online return rate. In addition, retailers and brands said online returns had grown over the past two years. Often, that’s in part because today’s consumers will buy an item in multiple sizes or colors and then return those that don’t work out, as the process of home try-ons and shipping items back has become easier.

To address this challenge, Amazon has introduced AI into the online shopping experience in four ways: in personalized size recommendations, a “Fit Insights” tool for sellers, AI-powered highlights from fit reviews left by other customers and reimagined size charts.

With the personalized size recommendations, Amazon Fashion used AI

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29
September
0

Imaginuity® Introduces Cindy, a Virtual Shopping Bestie Driving Online and Foot Traffic for JLL Retail Shopping Centers

By avi maxwel / in , , , , , , , , , , , , /

Cindy was brought to market through a strategic, multi-platform social campaign. One month post launch, year-over-year online website sessions across participating shopping centers has increased by 500 percent, new site users by more than 1000 percent and page views by nearly 500 percent. (Photo: Business Wire)

DALLAS, April 15, 2024–(BUSINESS WIRE)–Imaginuity has successfully developed and launched a virtual shopper named Cindy for JLL Retail Property Management at 13 shopping centers across the country. Created to be a consistent and replicable virtual spokesperson online, Cindy embodies multi-ethnic characteristics designed to resonate across geographically dispersed shopping centers. As an industry first, she is an extension of Imaginuity’s Pylot® platform that creates beautiful, human-centered website experiences. Cindy’s unique personality and presence helps make every shopping center’s website a go-to resource for fashion and trend information.

The Dallas agency’s AI Lab developed Cindy in partnership with The Dealey Group, lead brand agency for many of JLL’s managed shopping center properties. The Dealey Group took the lead on creative and content around the vision of making Cindy a “virtual shopping bestie” while Imaginuity brought her to life with a complex mix of generative AI tools driven by a proprietary recipe of

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02
September
0

Must-Know Tips for Finding the Best Deals on Online Shopping Platforms

By avi maxwel / in , , , , , , /

You’ve probably noticed that online shopping can be like a digital treasure hunt. You’re always in search of the best deals, but how can you be sure you’re really getting the most bang for your buck? That’s where we come in.

We’ve scoured the web, consulted with experts, and compiled a list of top tips to help you find the best deals on online shopping platforms. Whether you’re a seasoned online shopper or a newbie, you’ll find these strategies invaluable. So, let’s dive in and discover how you can make your online shopping experience more rewarding and cost-effective.

How Online Shopping Platforms Function

Understanding the mechanisms of online shopping platforms forms an integral part of your journey to spotting superior deals online. They function primarily on a digital infrastructure that connects sellers, products, and buyers, promoting seamless transactions.

Firstly, consider the seller’s perspective, which drives their participation on these platforms. Sellers primarily use these online marketplaces as a channel to expand their customer base. Online shopping platforms, such as Amazon, eBay, or Alibaba, offer sellers the opportunity to reach out to millions of potential buyers across the

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26
August
0

As your holiday shopping, check your websites twice, with more shopping comes more opportunities for scammers | News

By avi maxwel / in , , , , , , /

PADUCAH — While you’re shopping online this holiday season, remember the famous phrase, ‘checking it twice,’ in reference to double-checking the sites you’re shopping at. This time of the year, scammers prey on consumers buying online. Last year, consumers reported losing nearly $9 billion to fraud, according to the Federal Trade Commission. That’s a 30% increase from 2021.



A fake website replicating Walmart.com.


When it comes to the different ways people get scammed, the most common way is an imposter scam, according to the FTC. An imposter scam is basically when a scammer lies about who they are to get your money. The second most common scam involves fake websites, which are also a risk this time of year. On the WPSD Facebook page we asked viewers if they had fallen victim to these scams. Several said yes.

Brittany Bailey expressed that she was scammed by a fake Bath and Body Works website. Once the money was taken out of her account, she never received her order, and there was no tracking number or way to contact them. Christina Hammons also expressed a similar experience online. She said she bought a discounted Thor’s hammer tool box set as a

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18
August
0

I was asked to tip while shopping online — guilt-tipping has gone too far

By avi maxwel / in , , , , /

He thought it put the “gratuitous” in gratuity.

As if “guilt tipping” wasn’t prevalent enough in the brick-and-mortar sphere, the gratuity-pressuring trend has metastasized to e-commerce as well.

A TikTok influencer raised eyebrows after revealing that he was asked to tip while shopping online, as detailed in a video with more than 400,000 views.

“Online shopping and this company asked for a tip??” wrote Noah Miller — who goes by @whiteboyonthebeat on the platform — in the caption over the clip.

The seven-second snippet showed the digital shopper flashing a quizzical expression before showing the tip list on the transaction, which apparently was made through the Shop Pay app; it asked customers whether they wanted to leave a gratuity before checking out.

Tip options ranged from 5% to 15% percent, although there was also an option to leave a custom tip, as well as “none.”

Needless to say, the TikTok commentariat was equally flummoxed by the digital tip jar with one commenter writing, “THERES NO WAY.”

“Like is the tip gonna make it ship faster orrr,” wondered one person, while someone else wondered to whom the gratuity would go, prompting a reply from Miller: “The mailman???? Idfk.”

“Me when the

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