11
November

Amazon Prime Day Leads Biggest Online Shopping Days Ever, Up 6%

By avi maxwel / in , , , , , , , /

Amazons
AMZN
announced the company had its biggest Prime Day event ever, driving consumers to spend online. Prime members purchased more than 375 million items worldwide and saved more than $2.5 billion on millions of deals across Amazon’s extensive product line. “The first day of Prime Day was the largest sales day in Amazon’s history, and Prime members saved more this year than any other Prime Day event,” said Doug Herrington, CEO of Amazon Stores.

On the first day of Prime Day 2023, more deals were offered than on any other Prime Day, with home, fashion, and beauty among the top-selling deal categories. Top selling individual products including Fire TV Stick, LANEIGE
IGE
Lip Glowy Balm, Apple AirPods, and Bissell Little Green Portable Deep Cleaner.

Invitations only deals worked well

Amazon used its invite

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