It knew my size, what I was looking
Amazon Prime Day Leads Biggest Online Shopping Days Ever, Up 6%
Consumers spent $12.7 billion online in the US over the two day Amazon Prime Day event, setting a … (+)
Amazons
AMZN
Prime members purchased millions of Alexa-enabled Fire TV Stick with Alexa Voice Remote, which was … (+)
On the first day of Prime Day 2023, more deals were offered than on any other Prime Day, with home, fashion, and beauty among the top-selling deal categories. Top selling individual products including Fire TV Stick, LANEIGE
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Invitations only deals worked well
Amazon used its invite
10 Best Beauty and Fashion Deals on Amazon This Weekend
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Cheers to the weekend! It may not be an official holiday, but there’s always an excuse to celebrate in the summer. The sun is shining, the breeze is blowing, and life is good. But you know what could make it even better? A summer sale!
Amazon Prime Day may be over, but there are still tons of deals on fashion and beauty on the site. We tracked down the 10 best markdowns you do not want to miss — up to 69% off! This is your sign to treat yourself!
Beauty
This cult-favorite, affordable primer provides a long-lasting hold to lock your makeup in place, even in the heat! One customer called this product a ‘holy grail primer!’
This bestselling waterproof mascara is currently on sale for 64% off! With over 94,000 reviews on Amazon, this voluminous mascara is the tried-and-true secret behind full lashes.
This is my favorite liquid eye liner of all time! People always ask me how I’ve mastered the art of the cat eye, and this eye liner is the answer.
Amazon Prime Day Canada: The Very Best Fashion Deals
From straight-leg jeans and timeless sunglasses to the perfect slip skirt and classic watch, Amazon Prime Day is the right time to restock your wardrobe with modern essentials.
We hope you had a good night’s sleep and a strong morning coffee — Amazon Prime Day is officially here and that means you have some shopping to do. From deals on everything from viral beauty products to must-have fitness gear at up to 50% off, it’s worth carving out a little online shopping time over the July 11-12 time period. And did you know that Amazon Canada has some low-key great style finds, too? We scoured the Prime Day sales to find the best Amazon Prime Canada fashion deals. Here, we round up 10 style staples — including straight-leg blue jeans and timeless aviator sunglasses that flatter everyone — you won’t regret snapping up on Amazon Prime Day 2023.
RELATED: How To Shop Amazon Prime Day 2023
The classic denim: Levi’s Wedgie Jeans
Up to 40% off
There’s a reason Levi’s Wedgie jeans are the best-selling style that fashion lovers keep coming back to — they really are that good.
Amazon turns to AI to help customers find clothes that fit when shopping online
After recently turning to generative AI to enhance its product reviews, e-commerce giant Amazon today shared how it’s now using AI technology to help customers shop for apparel online. The company explains it’s now using large language models, generative AI and machine learning to power four AI-powered features that will help customers find clothing that fits — an ongoing challenge when shopping online and the leading cause for apparel returns.
According to a study by Coresight Research, the average return rate for clothing ordered online is 24.4%, which is eight percentage points higher than the overall online return rate. In addition, retailers and brands said online returns had grown over the past two years. Often, that’s in part because today’s consumers will buy an item in multiple sizes or colors and then return those that don’t work out, as the process of home try-ons and shipping items back has become easier.
To address this challenge, Amazon has introduced AI into the online shopping experience in four ways: in personalized size recommendations, a “Fit Insights” tool for sellers, AI-powered highlights from fit reviews left by other customers and reimagined size charts.
With the personalized size recommendations, Amazon Fashion used AI