Amazon Prime Day Canada: The Very Best Fashion Deals

By avi maxwel / in , , , , , /

Photography via Getty Images

From straight-leg jeans and timeless sunglasses to the perfect slip skirt and classic watch, Amazon Prime Day is the right time to restock your wardrobe with modern essentials.

We hope you had a good night’s sleep and a strong morning coffee — Amazon Prime Day is officially here and that means you have some shopping to do. From deals on everything from viral beauty products to must-have fitness gear at up to 50% off, it’s worth carving out a little online shopping time over the July 11-12 time period. And did you know that Amazon Canada has some low-key great style finds, too? We scoured the Prime Day sales to find the best Amazon Prime Canada fashion deals. Here, we round up 10 style staples — including straight-leg blue jeans and timeless aviator sunglasses that flatter everyone — you won’t regret snapping up on Amazon Prime Day 2023.

RELATED: How To Shop Amazon Prime Day 2023

The classic denim: Levi’s Wedgie Jeans

Up to 40% off

There’s a reason Levi’s Wedgie jeans are the best-selling style that fashion lovers keep coming back to — they really are that good. With a perfect straight-leg (skinny jeans, who?) made from fabric that’s just the right amount of rigid at a price point you can’t beat for quality denim, they’re a perennial fave. Amazon Prime Day is the best time to restock your denim drawer with some washes discounted up to 40%.

Buy it here: Levi’s Women’s Premium Wedgies Icon Fit Jeans

The universally flattering sunglasses: Ray-Ban Classic Aviators

Up to 35% off

You know what’s an instant mood-booster? A new pair of sunnies. The right frames have the power to transform your look — or become the signature style that you always return to. Ray-Ban’s aviators, with their flattering shape and delicate gold wire frames, can do both.

Buy it here: Ray-Ban RB3025 Classic Aviator Sunglasses, Gold/Green Polarized, 62 mm

The on-trend runner: Adidas Sambas

Up to 30% off

Don’t ask questions, don’t hesitate, just throw these of-the-moment sneakers into your Amazon Prime Day shopping cart as fast as humanly possible. The fashionista-loved shoe that was sold out for months at 30% off? Yes please!

Buy it here: Adidas Samba Classic Running Shoe

The wear-everywhere shorts: Danskin Seven-Inch Bike Shorts

Up to 25% off

Yes, black bike shorts are a modern-day wardrobe staple, as ubiquitous as a pair of jorts in the summer. Toss these ultra-soft babies on with an oversized sweatshirt, white crew socks and sporty sneakers and you’re practically Princess Diana.

Buy it here: Danskin Women’s Essentials Seven Inch Bike Short

The polished timepiece: Timex Black Leather Watch

Up to 29% off

You might already have an ultra-functional (and cute) Apple Watch, or perhaps you favor a menswear-inspired link timepiece. Consider adding a slim, elegant watch like this Timex style to your rotation. It’s seriously timeless.

Buy it here: Timex Women’s 2H341 Easy Reader With Date, Black Leather Watch

Read more


Amazon Prime Day Leads Biggest Online Shopping Days Ever, Up 6%

By avi maxwel / in , , , , , , , /

announced the company had its biggest Prime Day event ever, driving consumers to spend online. Prime members purchased more than 375 million items worldwide and saved more than $2.5 billion on millions of deals across Amazon’s extensive product line. “The first day of Prime Day was the largest sales day in Amazon’s history, and Prime members saved more this year than any other Prime Day event,” said Doug Herrington, CEO of Amazon Stores.

On the first day of Prime Day 2023, more deals were offered than on any other Prime Day, with home, fashion, and beauty among the top-selling deal categories. Top selling individual products including Fire TV Stick, LANEIGE
Lip Glowy Balm, Apple AirPods, and Bissell Little Green Portable Deep Cleaner.

Invitations only deals worked well

Amazon used its invite only days ahead of Prime Day to entice its Prime Members to shop early. “It is not as much of a surprise as history repeating itself. Just like we went from Black Friday sales to those sales starting on or before Thanksgiving and going for more than a week through Green Monday, we saw Prime Day become a multi-day affair this year,” said Sarah Engel, President of January Digital. She compared how the invite only deals offered prior to the start of the sale were much like the door-busters of retail’s past. Meanwhile, hundreds of promotions have continued beyond Prime Day so the event, while breaking many records, started early and is ending later.

Online purchasing across US driven by Prime Day promotion

Although Amazon did not disclose the specific revenue generated for its Prime Day event, the highly promoted event drove purchasing online throughout the US market across many retailers. Consumers spent $12.7 billion online in the US over the two day Amazon Prime Day event, setting a new record for online shopping and representing a 6.1% growth year-over-year, according to Adobe Analytics.

“You also saw larger retailers take advantage of the Prime Day halo effect to launch mid-summer savings events, many of which last longer than the official 2 days of Prime Day,” said Engel. Some examples include the Nordstrom Anniversary Sale which started its Early Access sale to coincide with Prime Day, Target Circle Week, Best Buy’s Black Friday in July and Walmart Plus Week.

The ecosystem expanded

Amazon included third party sellers on its marketplace to participate in the promotional activities in connection with Prime Day to further the spend in its own ecosystem. “Retailers have realized that the closed ecosystem nature of Amazon shopping does not open up as many opportunities for them as once

Read more


Shopify’s First Shop Day Shows App-Focused Strategy Is Paying Off

By avi maxwel / in , , , , , , /

Could Shopify’s Shop Day grow to rival Amazon’s
Prime Day as one of the top online shopping days of the year? Shopify executives certainly hope so, and the inaugural Shop Day gave them plenty of encouragement to believe that wish can come true.

Shopify is trying to convince more consumers to think of its Shop app as the go-to, one-stop destination for all their shopping needs, whether online or in-store.

It is facing new pressure from Amazon on the mobile shopping and convenience front. Amazon recently began allowing online retailers to offer a “Buy with Prime” button on their own sites that Prime members can use to get Prime shipping benefits even when not buying from Amazon.

Shopify launched the Shop app in 2020, with consumers at first using it primarily as a way to track packages. This year has expanded how merchants and consumers can use the app, and created incentives and promotions to increase the use of the app and Shop Pay, its payment platform.

On June 2, Shopify held its first Shop Day, and unveiled Shop Cash, a loyalty program that gives consumers 1% back on purchases made through Shop Pay. Those cash-back credits can be stored on the Shop app and used for future Shop Pay purchases.

For the first Shop Day, Shopify merchants also offered bonus incentives in the form of price deals, or extra Shop Cash.

While Shopify declined to reveal how much was spent in the app on Shop Day, a company spokesperson said via email that the app reached its highest first-time buyer record for 2023 on Shop Day, and that it broke its offers redeemed record, coming in at five times its daily average in that category.

The 1% Shop Cash credit comes from the money Shopify makes processing Shop Pay transactions. Shopify pledged to give away more than $1 million in Shop Cash on Shop Day.

The positive response to the first Shop Day was “overwhelming,” Shopify’s Vice President of Product, Shop and Merchant Services, Carl Rivera, said in an interview. “We could not have expected it to go the way it did,” he said. Sales in the app exceeded Black Friday-Cyber ​​Monday sales made with the app by 30%, he said.

“That speaks to the fact that buyers are hungry for new, engaging, shopping experiences, and that we’re really on to something with Shop Cash and the Shop app coming together to create this new type of mobile shopping experience,” Rivera said.

“We want to become the most amazing way to shop from your phone, based on the insight that shopping from your phone happens everywhere, whether you go to an online store, to a social network, or even a retail store,” he said. “Your phone is the one consistent part of every shopping experience.”

The Shop app was designed as a tool for Shopify merchants, and a way to enable them

Read more


Style File: Four fashion finds that celebrate Earth Day

By avi maxwel / in , , , , , , /

To highlight the annual event, we’ve rounded-up four fashion and beauty favorites that offer a stylish spin on environmental efforts.

Get the latest from Aleesha Harris straight to your inbox

Article content

Earth Day, a day that aims to highlight environmental issues and initiatives that target its protection, takes place on April 22.

Advertisements 2

Article content

First held in 1970, the day has since grown to include a variety of programs and products. To highlight the annual event, we’ve rounded-up four fashion and beauty favorites that offer a stylish spin on environmental efforts:

Read more