Could Shopify’s Shop Day grow to rival Amazon’s
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Prime Day as one of the top online shopping days of the year? Shopify executives certainly hope so, and the inaugural Shop Day gave them plenty of encouragement to believe that wish can come true.

Shopify is trying to convince more consumers to think of its Shop app as the go-to, one-stop destination for all their shopping needs, whether online or in-store.

It is facing new pressure from Amazon on the mobile shopping and convenience front. Amazon recently began allowing online retailers to offer a “Buy with Prime” button on their own sites that Prime members can use to get Prime shipping benefits even when not buying from Amazon.

Shopify launched the Shop app in 2020, with consumers at first using it primarily as a way to track packages. This year has expanded how merchants and consumers can use the app, and created incentives and promotions to increase the use of the app and Shop Pay, its payment platform.

On June 2, Shopify held its first Shop Day, and unveiled Shop Cash, a loyalty program