19
November

Four Tips For Leveraging Livestream Shopping To Grow Small Businesses

By avi maxwel / in , , , , , , /

CEO and cofounder, Card Shop Live.

Livestream shopping is boosting small-business owners’ ability to connect with customers while creating brand loyalty. This trend sweeping the nation has brands eagerly trying to reach their target audience, with some brands boasting $100,000 in sales a day. Yet, even though reports are estimating this movement to be a $512 billion market, I’ve noticed just a fraction of small businesses are utilizing livestream shopping in their sales strategies.

So how can small businesses harness the power of livestream shopping to grow their brand? First, let’s clear up the misconception that livestream shopping is just going live on social media and talking about products. Successful live shopping events are essentially creating a virtual storefront that has the charm of entering your favorite small business on Main Street but in the palm of your hand.

Think about it this way: For centuries, Main Street and local shops were the hubs of interactions and communication. Then online shopping arrived, wiping out the human aspect of shopping and making it purely transactional. This greatly affected many aspects of building brand loyalty. Just look at the numbers. According to the National Customer Rage Survey (yes, there is

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20
January

How Small Business Owners Can Boost Their Online Presence

By avi maxwel / in , , , , , /

If 2022 taught us anything about small businesses, it is that nothing is certain. Business models were disrupted, customer habits changed, and many firms embraced new technologies and digital strategies to survive.

To thrive in today’s digital age, a Digital marketing agency needs to adopt effective digital strategies that can help them establish a robust online presence. By doing so, they can reach a larger audience, build lasting relationships with customers, and ultimately increase brand awareness and recognition. With consumer behavior increasingly shifting towards online channels, digital strategies are more important than ever for businesses looking to succeed in the modern marketplace.

Customers prefer online shopping in 2023

According to surveys conducted by Software Advice, most consumers, who have been increasingly using online shopping channels and plan to continue doing so after COVID, prefer businesses with fully online services.

When asked about their preferred mix of online and in-person interaction, 35% prefer mostly online interaction in a post-COVID-19 world. Of those who have interacted with service providers online, 94% report that their experience met or exceeded their expectations. Although consumers buy online, they aren’t necessarily waiting for their

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