19
November

Four Tips For Leveraging Livestream Shopping To Grow Small Businesses

By avi maxwel / in , , , , , , /

CEO and cofounder, Card Shop Live.

Livestream shopping is boosting small-business owners’ ability to connect with customers while creating brand loyalty. This trend sweeping the nation has brands eagerly trying to reach their target audience, with some brands boasting $100,000 in sales a day. Yet, even though reports are estimating this movement to be a $512 billion market, I’ve noticed just a fraction of small businesses are utilizing livestream shopping in their sales strategies.

So how can small businesses harness the power of livestream shopping to grow their brand? First, let’s clear up the misconception that livestream shopping is just going live on social media and talking about products. Successful live shopping events are essentially creating a virtual storefront that has the charm of entering your favorite small business on Main Street but in the palm of your hand.

Think about it this way: For centuries, Main Street and local shops were the hubs of interactions and communication. Then online shopping arrived, wiping out the human aspect of shopping and making it purely transactional. This greatly affected many aspects of building brand loyalty. Just look at the numbers. According to the National Customer Rage Survey (yes, there is

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23
October

LePrix Partners With Whatnot Sellers To Sell Luxury Handbags Through Livestream Shopping

By avi maxwel / in , , , , , , , , /

LePrix, which notched $100 million in gross merchandise value since launching in 2020 – think luxury preowned handbags from brands such as Louis Vuitton, Chanel, Gucci, Hermès and Dior –is partnering with Whatnot, a $3.7 billion social marketplace to become its official source for pre-loved luxury goods, similar to LePrix’s partnership with Tik Tok Shop.

LePrix, which is the premier wholesaler for sourcing authenticated luxury handbags, began as a B2C business, but quickly pivoted when it realized that its retail and ecommerce clients were trying to buy and source products from each other. Its tag line, “Reinventing How Businesses Source Pre-Owned Luxury,” says it all.

“What this means is that Whatnot sellers can source from LePrix on our platform and take advantage of all the amazing products that we offer,” said Emily Erkel, CMO of LePrix, who started the company with her sister, Elise Whang, who serves as CEO. The live streaming sector of the resale industry is expected to reach $130 billion by 2026.

“We initially started the platform to bring together the best vintage and consignment stores online. What happened was, after a

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