27
November

How A.I. Will Change Online Shopping for Google, J. Crew

By avi maxwel / in , , , , , /

While one may think that the breadth of online shopping options would mean that everyone is equally represented, those with experience trying to find an item online know that isn’t really the case. In fact, Lilian Rincon, Senior Director of Product Management at Google Shopping, claims that 50% of people don’t feel represented when shopping online.

She said this statistic as part of a panel at Austin’s SXSW festival. Alongside Danielle Schmelkin, Chief Information Officer at J.Crew Group, Rincon said that companies like Google are trying to change the shopping experience using Artificial Intelligence. Doing this, she says, can help answer concerns of shoppers and promote inclusivity.

For example, Rincon says that companies like Google are creating features that allow shoppers to better understand the products being offered, especially in the area of fashion. To that end, Google recently debuted a generative AI-powered virtual try-on feature that allows customers to see items on a variety of body types.

“We take one image from a merchant… A user chooses a model, and we can actually superimpose what that product would look like on the real model,” summarizes Rincon. “We’re thinking a lot about personalization (and) tailoring the experience.”

While the diffusion

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21
June

You can now virtually try on shirts with Google Shopping

By avi maxwel / in , , , /

The products and services mentioned below were selected independent of sales and advertising. However, Simplemost may receive a small commission from the purchase of any product or service through an affiliate link to the retailer’s website.

Shopping online is super convenient, but it’s also a hit-or-miss proposition. Just because a shirt looks fabulous on the model in the photo doesn’t mean it will do you any favors. The shopping gurus at Google Shopping are aware of this problem. Customers on the internet aren’t exactly shy with their complaints! (Plus, research is kind of Google’s thing.)

According to Lilian RinconGoogle’s senior director of product shopping, 42% of online shoppers don’t feel represented by models in images, while 59% end up unsatisfied with an item they bought online because it didn’t look right on them.

So the company has come up with a solution: On June 14, Google released a new “virtual try-on” feature to its Shopping tab that uses artificial intelligence to predict how an item of clothing will fit on someone who looks like you.

Google

How Google’s New Virtual Try-On Feature Works

Basically, the site uses image generation technology to superimpose a version of the shirt you’re looking

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