15
November

How Amazon Style is on its way to picking out everything you wear

By avi maxwel / in , , , /

correction

A previous version of this article did not include a response from Amazon Style about claims that customer reviews on its site have been manipulated. A response has been added. In addition, a previous version incorrectly said that Amazon Storefront surpassed its competitors as the predominant affiliate link program in relation to its reach with influencers. It became a must-join affiliate link program among influencers. The article has been corrected.

COLUMBUS, Ohio — What if the world looked like all those sponsored ads you see all the time? Thumbs-up, Shop now, or I’m not interested in this ad?

Too late, we’re already here, on a drizzly Friday morning in a sleek shopping mall dressing room accented with touch screens. Along with the outfits I’ve picked out for myself at the Amazon Style store in Columbus — the brand’s second in-person clothing store in the country — an algorithm had selected a few items of clothing it thought I might like, all placed in the room by unseen hands via a double-sided closet. Sponsored content (“sponcon,” if you will) has taken over the physical realm.

It knew my size, what I was looking

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13
November

How AI Shields You From Scammers While Shopping Online

By avi maxwel / in , , , /

Mumbai: Many of us now prefer online shopping owing to bumper discounts and other sale offers. And, we flock to e-commerce portals more during the holiday season. According to a report by PricewaterhouseCoopers, five out of every ten Indian consumers continually track the product prices and review via mobile phones or social media and just three in every ten Indians are willing to buy directly from the brand.

However, the comfort of shopping at a click also has a great peril which is the lurking danger of cyber criminals who may be prying on your every scroll. To give you a safe shopping experience, several fraud risk management companies use artificial intelligence (AI) to shield you from scammers.

Fraud risk management firms use AI to protect against scams

One such company is mFilterIt, which works with OnePlus and Zee. The firm’s co-founder and Chief Executive Officer, Amit Relan, explained how the sophisticated technology keeps cyber fraudsters at bay. “AI-powered solutions help brands detect and prevent fraudulent activities. For example, AI can learn to spot unusual patterns in behavior or transactions that traditional systems might miss”. It can even analyse emails, social media posts or chat messages to find phishing attempts.

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11
November

Amazon Prime Day Leads Biggest Online Shopping Days Ever, Up 6%

By avi maxwel / in , , , , , , , /

Amazons
AMZN
announced the company had its biggest Prime Day event ever, driving consumers to spend online. Prime members purchased more than 375 million items worldwide and saved more than $2.5 billion on millions of deals across Amazon’s extensive product line. “The first day of Prime Day was the largest sales day in Amazon’s history, and Prime members saved more this year than any other Prime Day event,” said Doug Herrington, CEO of Amazon Stores.

On the first day of Prime Day 2023, more deals were offered than on any other Prime Day, with home, fashion, and beauty among the top-selling deal categories. Top selling individual products including Fire TV Stick, LANEIGE
IGE
Lip Glowy Balm, Apple AirPods, and Bissell Little Green Portable Deep Cleaner.

Invitations only deals worked well

Amazon used its invite

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09
November

St. Charles Regional Chamber promotes local shopping website

By avi maxwel / in , , , , , , /

ST. CHARLES COUNTY — The St. Charles Regional Chamber is working to attract local customers to local businesses, by helping them sell their products online — a move that could boost the chamber’s profile at the same time.

The website is a partnership with Iowa-based Member Marketplace Inc. and its “Shop Where I Live” digital platform. The chamber is encouraging local businesses to sign up and sell their products — and help develop the centralized St. Charles area online shopping hub in the process.

“We can engage businesses who don’t have a brick and mortar store or retail space,” said Scott Tate, president and CEO of the St. Charles Regional Chamber. “It’s a way for us to promote local businesses and support them.”

The regional chamber pays for the site but does not make money from it, said Wendy Rackovan, spokesperson for the chamber. Merchants pay a processing fee.

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So far, most of the handful of shops on the online marketplace sell clothes and accessories. But, Tate said, service-based businesses, like auto shops, could offer things like oil changes or restaurants could sell gift cards.

“It allows people to shop locally and help them look at

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The Ultimate Guide to Customizing Your Moissanite Ring

By Eliza Stuart /

Screenshot-2024-11-26-094725

When it comes to engagement rings Manchester has become a hub for those seeking to personalize their proposal, and a moissanite ring can offer a unique and stunning option. Moissanite, known for its brilliance and durability, is an excellent choice for couples looking for an ethical and affordable alternative to traditional diamond engagement rings. Customizing a moissanite ring allows you to create something truly one-of-a-kind, reflecting your personal style, preferences, and love story. In this ultimate guide, we will walk you through the steps to customize your moissanite ring and make it the perfect symbol of your commitment.

  1. Choose Your Moissanite Gemstone The first step in customizing your moissanite ring is selecting the perfect gemstone. Moissanite is available in a variety of shapes, sizes, and colors. The most popular shape is the round brilliant cut, known for its exceptional sparkle. However, if you want something more distinctive, you can opt for other shapes such as oval, cushion, pear, or emerald cut. Each shape offers its unique style and brilliance, so think about which one aligns with your taste.
    Additionally, moissanite gemstones come in various color options. While the classic choice is the colorless version, moissanites can also have slight tints
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