19
November
0

Four Tips For Leveraging Livestream Shopping To Grow Small Businesses

By avi maxwel / in , , , , , , /

CEO and cofounder, Card Shop Live.

Livestream shopping is boosting small-business owners’ ability to connect with customers while creating brand loyalty. This trend sweeping the nation has brands eagerly trying to reach their target audience, with some brands boasting $100,000 in sales a day. Yet, even though reports are estimating this movement to be a $512 billion market, I’ve noticed just a fraction of small businesses are utilizing livestream shopping in their sales strategies.

So how can small businesses harness the power of livestream shopping to grow their brand? First, let’s clear up the misconception that livestream shopping is just going live on social media and talking about products. Successful live shopping events are essentially creating a virtual storefront that has the charm of entering your favorite small business on Main Street but in the palm of your hand.

Think about it this way: For centuries, Main Street and local shops were the hubs of interactions and communication. Then online shopping arrived, wiping out the human aspect of shopping and making it purely transactional. This greatly affected many aspects of building brand loyalty. Just look at the numbers. According to the National Customer Rage Survey (yes, there is

… Read more
15
November
0

How Amazon Style is on its way to picking out everything you wear

By avi maxwel / in , , , /

correction

A previous version of this article did not include a response from Amazon Style about claims that customer reviews on its site have been manipulated. A response has been added. In addition, a previous version incorrectly said that Amazon Storefront surpassed its competitors as the predominant affiliate link program in relation to its reach with influencers. It became a must-join affiliate link program among influencers. The article has been corrected.

COLUMBUS, Ohio — What if the world looked like all those sponsored ads you see all the time? Thumbs-up, Shop now, or I’m not interested in this ad?

Too late, we’re already here, on a drizzly Friday morning in a sleek shopping mall dressing room accented with touch screens. Along with the outfits I’ve picked out for myself at the Amazon Style store in Columbus — the brand’s second in-person clothing store in the country — an algorithm had selected a few items of clothing it thought I might like, all placed in the room by unseen hands via a double-sided closet. Sponsored content (“sponcon,” if you will) has taken over the physical realm.

It knew my size, what I was looking

… Read more
13
November
0

How AI Shields You From Scammers While Shopping Online

By avi maxwel / in , , , /

Mumbai: Many of us now prefer online shopping owing to bumper discounts and other sale offers. And, we flock to e-commerce portals more during the holiday season. According to a report by PricewaterhouseCoopers, five out of every ten Indian consumers continually track the product prices and review via mobile phones or social media and just three in every ten Indians are willing to buy directly from the brand.

However, the comfort of shopping at a click also has a great peril which is the lurking danger of cyber criminals who may be prying on your every scroll. To give you a safe shopping experience, several fraud risk management companies use artificial intelligence (AI) to shield you from scammers.

Fraud risk management firms use AI to protect against scams

One such company is mFilterIt, which works with OnePlus and Zee. The firm’s co-founder and Chief Executive Officer, Amit Relan, explained how the sophisticated technology keeps cyber fraudsters at bay. “AI-powered solutions help brands detect and prevent fraudulent activities. For example, AI can learn to spot unusual patterns in behavior or transactions that traditional systems might miss”. It can even analyse emails, social media posts or chat messages to find phishing attempts.

… Read more
11
November
0

Amazon Prime Day Leads Biggest Online Shopping Days Ever, Up 6%

By avi maxwel / in , , , , , , , /

Amazons
AMZN
 announced the company had its biggest Prime Day event ever, driving consumers to spend online. Prime members purchased more than 375 million items worldwide and saved more than $2.5 billion on millions of deals across Amazon’s extensive product line. “The first day of Prime Day was the largest sales day in Amazon’s history, and Prime members saved more this year than any other Prime Day event,” said Doug Herrington, CEO of Amazon Stores.

On the first day of Prime Day 2023, more deals were offered than on any other Prime Day, with home, fashion, and beauty among the top-selling deal categories. Top selling individual products including Fire TV Stick, LANEIGE
IGE
 Lip Glowy Balm, Apple AirPods, and Bissell Little Green Portable Deep Cleaner.

Invitations only deals worked well

Amazon used its invite

… Read more
09
November
0

St. Charles Regional Chamber promotes local shopping website

By avi maxwel / in , , , , , , /

ST. CHARLES COUNTY — The St. Charles Regional Chamber is working to attract local customers to local businesses, by helping them sell their products online — a move that could boost the chamber’s profile at the same time.

The website is a partnership with Iowa-based Member Marketplace Inc. and its “Shop Where I Live” digital platform. The chamber is encouraging local businesses to sign up and sell their products — and help develop the centralized St. Charles area online shopping hub in the process.

“We can engage businesses who don’t have a brick and mortar store or retail space,” said Scott Tate, president and CEO of the St. Charles Regional Chamber. “It’s a way for us to promote local businesses and support them.”

The regional chamber pays for the site but does not make money from it, said Wendy Rackovan, spokesperson for the chamber. Merchants pay a processing fee.

People are also reading…

So far, most of the handful of shops on the online marketplace sell clothes and accessories. But, Tate said, service-based businesses, like auto shops, could offer things like oil changes or restaurants could sell gift cards.

“It allows people to shop locally and help them look at

… Read more