21
November

Emma Stone’s Style File – Every One Of Her Best Red Carpet Looks

By avi maxwel / in , , , , , /

Emma Stone attends the ‘Kinds Of Kindness’ press conference at the Cannes Film Festival, May 2024

Samir Hussein//Getty Images

Emma Stone wore a white Louis Vuitton minidress to the Kinds Of Kindness press conference at the 2024 Cannes Film Festival. The actor’s look featured a deep V-neck, three-quarter sleeves and a black belt that cinched in at her waist. To accessorise, she wore strappy black heels and diamond earrings.

Emma Stone attends Louis Vuitton PFW show, March 2024

emma stone street style paris fashion week
Edward Berthelot//Getty Images

Louis Vuitton ambassador, Emma Stone, was seen at the French fashion house’s Paris Fashion Week show in a look that was very much inspired by Bella Baxter, the character she plays in Poor Things.

The actor wore a cropped cream puff-sleeve jacket with a matching corset top, white wide leg trousers and cream open toed heels. She styled the look with gold rings and a white and gold box clutch.

Emma Stone attends Good Morning America, January 2024

new york, ny january 30 emma stone is seen arriving at good morning america on january 30, 2024 in new york city photo by mediapunchbauer griffingc images
MediaPunch/Bauer-Griffin//Getty Images

The Poor Things actor sported a head-to-toe tan brown monochromatic ensemble to appear on Good Morning America. The star’s look included a double breasted coat, a midi length skirt and knee-high suede boots.

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19
November

Four Tips For Leveraging Livestream Shopping To Grow Small Businesses

By avi maxwel / in , , , , , , /

CEO and cofounder, Card Shop Live.

Livestream shopping is boosting small-business owners’ ability to connect with customers while creating brand loyalty. This trend sweeping the nation has brands eagerly trying to reach their target audience, with some brands boasting $100,000 in sales a day. Yet, even though reports are estimating this movement to be a $512 billion market, I’ve noticed just a fraction of small businesses are utilizing livestream shopping in their sales strategies.

So how can small businesses harness the power of livestream shopping to grow their brand? First, let’s clear up the misconception that livestream shopping is just going live on social media and talking about products. Successful live shopping events are essentially creating a virtual storefront that has the charm of entering your favorite small business on Main Street but in the palm of your hand.

Think about it this way: For centuries, Main Street and local shops were the hubs of interactions and communication. Then online shopping arrived, wiping out the human aspect of shopping and making it purely transactional. This greatly affected many aspects of building brand loyalty. Just look at the numbers. According to the National Customer Rage Survey (yes, there is

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15
November

How Amazon Style is on its way to picking out everything you wear

By avi maxwel / in , , , /

correction

A previous version of this article did not include a response from Amazon Style about claims that customer reviews on its site have been manipulated. A response has been added. In addition, a previous version incorrectly said that Amazon Storefront surpassed its competitors as the predominant affiliate link program in relation to its reach with influencers. It became a must-join affiliate link program among influencers. The article has been corrected.

COLUMBUS, Ohio — What if the world looked like all those sponsored ads you see all the time? Thumbs-up, Shop now, or I’m not interested in this ad?

Too late, we’re already here, on a drizzly Friday morning in a sleek shopping mall dressing room accented with touch screens. Along with the outfits I’ve picked out for myself at the Amazon Style store in Columbus — the brand’s second in-person clothing store in the country — an algorithm had selected a few items of clothing it thought I might like, all placed in the room by unseen hands via a double-sided closet. Sponsored content (“sponcon,” if you will) has taken over the physical realm.

It knew my size, what I was looking

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13
November

How AI Shields You From Scammers While Shopping Online

By avi maxwel / in , , , /

Mumbai: Many of us now prefer online shopping owing to bumper discounts and other sale offers. And, we flock to e-commerce portals more during the holiday season. According to a report by PricewaterhouseCoopers, five out of every ten Indian consumers continually track the product prices and review via mobile phones or social media and just three in every ten Indians are willing to buy directly from the brand.

However, the comfort of shopping at a click also has a great peril which is the lurking danger of cyber criminals who may be prying on your every scroll. To give you a safe shopping experience, several fraud risk management companies use artificial intelligence (AI) to shield you from scammers.

Fraud risk management firms use AI to protect against scams

One such company is mFilterIt, which works with OnePlus and Zee. The firm’s co-founder and Chief Executive Officer, Amit Relan, explained how the sophisticated technology keeps cyber fraudsters at bay. “AI-powered solutions help brands detect and prevent fraudulent activities. For example, AI can learn to spot unusual patterns in behavior or transactions that traditional systems might miss”. It can even analyse emails, social media posts or chat messages to find phishing attempts.

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11
November

Amazon Prime Day Leads Biggest Online Shopping Days Ever, Up 6%

By avi maxwel / in , , , , , , , /

Amazons
AMZN
announced the company had its biggest Prime Day event ever, driving consumers to spend online. Prime members purchased more than 375 million items worldwide and saved more than $2.5 billion on millions of deals across Amazon’s extensive product line. “The first day of Prime Day was the largest sales day in Amazon’s history, and Prime members saved more this year than any other Prime Day event,” said Doug Herrington, CEO of Amazon Stores.

On the first day of Prime Day 2023, more deals were offered than on any other Prime Day, with home, fashion, and beauty among the top-selling deal categories. Top selling individual products including Fire TV Stick, LANEIGE
IGE
Lip Glowy Balm, Apple AirPods, and Bissell Little Green Portable Deep Cleaner.

Invitations only deals worked well

Amazon used its invite

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