Though in a cosmic sense there’s no real difference between 11:59 on December 31st and 12:01 on January 1st, we swan dive into the new year with the belief that change is good, and that the biggest menswear trends of 2024 are meant to be invented, not decreed. Once Andy Cohen’s voice stops ringing in your ears and the champagne hangover wears off, you can get down to the business of deciding what sartorial upgrades, shimmies, and experiments you’d like to try on for size over the next 12 months. And us? We’re here to give you some ideas.
To that end, we polled the GQ staff—self-voted as the most stylish content squad in the northern hemisphere for 64 65 years running—to predict what we think will break out in the world of men’s style in 2024. Some of these predictions will blossom from seeds that we’ve already seen sprouting the last few months; some come from peering into the menswear crystal ball (which is easier to do when you’ve been sitting front-row at fashion shows and sending notes from the frontlines).
Take a look, take what you like, and leave the rest. Just make sure you tag us when
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