Tag: fashion

23
July
0

Best ’90s Fashion Trends: Top 5 Styles According To Experts

By avi maxwel / in , , , , , /

In the fashion world, everything old is new again. That’s certainly true for the best ‘90s fashion trends. After all, 1990s style had big shoes to fill, especially when you think of the colorful and iconic fashions of the 1980s. (opens in a new tab)But ‘90s fashion is also memorable. The decade is responsible for some of the most successful supermodels. Even Taylor Swift sings about the era in her song “Willow” with the lyric — “But I come back stronger than a ‘90s trends.”

So what’s the most iconic fashion trend? There have been plenty of memorable fashion designers over the years, but a poll reveals one piece of clothing that’s simply unforgettable. The survey of 2,000 people in the United Kingdom names the mini skirt as the most iconic fashion trend in history. The mini skirt beat out the “little black dress” and hot pants for the crown as fashion’s greatest garment. British designer Mary Quant has been widely credited as one of the creators of the modern mini skirt of the 1960s.

When it comes to everyday fashion, the survey found that a plain t-shirt and sneakers are one of the most common combos around. The fashion styles of the ‘90s are more than just nostalgia for me. I got to wear most of them in both high school and college. While there were some fashion faux pasthe decade also spawned many wardrobe staples that still stand the test of time.

That’s why StudyFinds put together a list of the best ’90s fashion trends, according to ten style experts. As always, we’d like to see your own recommendations in the comments below!

The List: Best ‘90s Fashion Trends, According to Style Experts

1. Overalls

If you were a child in the 1970s, at some point you probably wore a colorful pair of corduroy overalls. But in the ‘90s, overalls got a trendy denim overhaul. From celebrities to musicians, baggy overalls became a must-have wardrobe item. glam suggests, “no denim look is more ’90s than baggy overalls. Overalls are an almost complete outfit in one piece. While overalls are assumed to be a less fashionable piece, they are easy to make fashion-forward when paired with the right accessories.”

A woman in jean overalls (Photo by Mike Von on Unsplash)

Complex calls the overall trend, “so awesome—whether you rocked it with one strap or both straps down. Also, it limit to be Guess, or else you were just playing yourself.”

The Trend Spotters adds, “to rock this look in pure ‘90s style, try partnering a pair of classic blue overalls with a crop top and sneakers.”

My personal pro-tip: A baby tee also works nicely under a pair of overalls.

2. Slip Dresses

A slip dress was another fashion essential. Especially when dressing up for a night out in the ‘90s. “Equal parts sultry and effortless with a dash of rock n’ roll energy thrown in courtesy of

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21
July
0

Amazon Prime Day Canada: The Very Best Fashion Deals

By avi maxwel / in , , , , , /

Photography via Getty Images

From straight-leg jeans and timeless sunglasses to the perfect slip skirt and classic watch, Amazon Prime Day is the right time to restock your wardrobe with modern essentials.

By Jennifer Berry

Date July 11, 2023

We hope you had a good night’s sleep and a strong morning coffee — Amazon Prime Day is officially here and that means you have some shopping to do. From deals on everything from viral beauty products to must-have fitness gear at up to 50% off, it’s worth carving out a little online shopping time over the July 11-12 time period. And did you know that Amazon Canada has some low-key great style finds, too? We scoured the Prime Day sales to find the best Amazon Prime Canada fashion deals. Here, we round up 10 style staples — including straight-leg blue jeans and timeless aviator sunglasses that flatter everyone — you won’t regret snapping up on Amazon Prime Day 2023.

RELATED: How To Shop Amazon Prime Day 2023

The classic denim: Levi’s Wedgie Jeans

Up to 40% off

There’s a reason Levi’s Wedgie jeans are the best-selling style that fashion lovers keep coming back to — they really are that good. With a perfect straight-leg (skinny jeans, who?) made from fabric that’s just the right amount of rigid at a price point you can’t beat for quality denim, they’re a perennial fave. Amazon Prime Day is the best time to restock your denim drawer with some washes discounted up to 40%.

Buy it here: Levi’s Women’s Premium Wedgies Icon Fit Jeans

The universally flattering sunglasses: Ray-Ban Classic Aviators

Up to 35% off


You know what’s an instant mood-booster? A new pair of sunnies. The right frames have the power to transform your look — or become the signature style that you always return to. Ray-Ban’s aviators, with their flattering shape and delicate gold wire frames, can do both.

Buy it here: Ray-Ban RB3025 Classic Aviator Sunglasses, Gold/Green Polarized, 62 mm

The on-trend runner: Adidas Sambas

Up to 30% off


Don’t ask questions, don’t hesitate, just throw these of-the-moment sneakers into your Amazon Prime Day shopping cart as fast as humanly possible. The fashionista-loved shoe that was sold out for months at 30% off? Yes please!

Buy it here: Adidas Samba Classic Running Shoe

The wear-everywhere shorts: Danskin Seven-Inch Bike Shorts

Up to 25% off


Yes, black bike shorts are a modern-day wardrobe staple, as ubiquitous as a pair of jorts in the summer. Toss these ultra-soft babies on with an oversized sweatshirt, white crew socks and sporty sneakers and you’re practically Princess Diana.

Buy it here: Danskin Women’s Essentials Seven Inch Bike Short

The polished timepiece: Timex Black Leather Watch

Up to 29% off


You might already have an ultra-functional (and cute) Apple Watch, or perhaps you favor a menswear-inspired link timepiece. Consider adding a slim, elegant watch like this Timex style to your rotation. It’s seriously timeless.

Buy it here: Timex Women’s 2H341 Easy Reader With Date, Black Leather Watch

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19
July
0

17 Lightweight Fashion Picks to Keep You Cool in the Heat

By avi maxwel / in , , , , /

Us Weekly has affiliate partnerships so we may receive compensation for some links to products and services.

When we’re forced to go outside and leave the comfort of our air-conditioned homes in the summer, we require the right outfit to keep cool. Lightweight pieces are a must, so we decided to go on the hunt for the absolute best styles to rock on repeat.

We’re in the midst of the height of the season, which means it’s easily the hottest portion of the year. Naturally, it’s prime time to stock up on lightweight items — and we found a slew of chic picks at Nordstrom! We selected simple styles to wear year after year — keep reading and prepare to shop!

Simple Tops

1. Shoppers are obsessed with how lightweight and thin this is Madewell T-shirts is — get it for $20!

2. this EDIKTED ribbed knit tube top has slits on the sides which make it seriously breathable — it’s yours for $35!

3. We adore how loose and breezy this is off-the-shoulder Topshop top is — it’s also on sale for an unbeatable price — originally $48, now $24!

4. A boxy, cropped tee like this one from FP Movement is always a great to-go when it’s hot outside — get it for $38!

5. this NYDJ sleeveless blouse is a solid lightweight pick which you can style for the office — starting at $32!

6. Linen-blend camis like this version of Treasure & Bond are essential to ensure you don’t get overheated outside — it’s yours for $39!

Lightweight Pants

7. Linen is our go-so summer material, and you won’t find more high-quality pants that can rival this pair from Tommy Bahamas — starting at $110!

8. These Madewell linen pants are designed in a professional way, as opposed to the more casual versions we often see — get them for $88!

9. Reviewers say these breezy pants from Wit & Wisdom have a “perfect fit” that’s totally unmatched — they’re yours for $78!

10. Get your hands on a linen pant that’s dressy enough to wear out on the town by picking up this pair from Open Edit — get them for $69!

11. These linen pants from Caslon are a must-have if you’re planning a beach vacation — originally $59, now $40!

Casual Dresses

12. Billowy, boho-style sundresses like this maxi from Free People come in handy when it’s steaming outside — get it for $148!

13. this short swing dress from Faherty is made from 100% linen which will guarantee you’ll stay cool while wearing it — it’s yours for $168!

14. If you’re a fan of sporty styles, this Zella dress will be right up your alley — get it for $69!

15. With a dress as loose as this Topshop maxiyou’re donning a look which will allow ample breathability — starting at $39!

16. this dainty

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15
July
0

This Week in Style: Fashion takes action, Canada updates its clean beauty legislation and Thom Browne takes Paris

By avi maxwel / in , , , , , , , , , , , , /

Sustainability updates

Open this photo in gallery:

Fashion Takes Action’s ReMode event in May, which featured talks, a clothing swap and vendor marketing place with businesses that are all focused on reuse, repair, resale, rental, upcycling.Olga Hutsul/Handout

The United Nations wants fashion marketers to do better

“Sustainable fashion” has become an umbrella term for brands aiming to protect both the environment and the workers producing garments. The term’s growing popularity may be a sign that the fashion industry, dominated by mass-produced styles that move quickly from the catwalk to store, is waking up to its role in overconsumption, waste and carbon emissions (which the UN estimates at 10 per cent of global carbon impacts). But some fashion brands are overstating the sustainability of their products, says Nikki Byrne, a director at Fashion Takes Action, an organization currently conducting a government-backed study on Canadian consumer’s attitudes and behaviors toward sustainable and circular fashion. “There’s constant misinformation and so much greenwashing,” says Byrne. “Even if they are well-meaning, the fashion marketers don’t often understand the science or why there are 50 or more certifications to verify sustainability, which can make it hard for consumers to understand what they’re buying. The more brands can share the data, the more educated consumers become.” A new Sustainable Fashion Communication Playbook calls on the global fashion industry to do just that.

The playbook, released last week by the UNEP and the UN Climate Change-convened Fashion Industry Charter for Climate Action, calls for fashion media to work toward countering misinformation, reducing messages perpetuating overconsumption, redirecting consumers to more sustainable lifestyles and demanding greater action from businesses and policy-makers. Around 100 companies, including LVMH, Chanel, Nike and PUMA, are signed on to the charter, and to update on their progress in the following. “The playbook really speaks to the power of advertising and marketing and the role it plays in driving consumption. Brands need to take more responsibility,” says Byrne.

cleanbeauty

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An update to the Canadian Environmental Protection Act means clean beauty advocates can push for greater transparency about harmful ingredients in personal care products.misuma/AFP/Getty Images

Bills S-5 and your future beauty buys

The Canadian Environmental Protection Act (CEPA), which regulates everything from vehicle emissions to the ingredients in your lipstick, was modernized for the first time since it was introduced in 1999 this June, with the assent of Bill S-5. The updated legislation codifies that every individual in Canada has the right to a healthy environment. “This is a legislative framework for protecting human health, and what we put on our bodies and faces is part of that,” says Jen Lee, chief impact officer of Beautycounter, an American company which has been lobbying in Ottawa this spring, meeting with MPs to elevate issues such as codifying the list of prohibited ingredients, prohibiting phthalates from being used in cosmetics, and closing the ingredient loophole. Lee says this is a win for the beauty industry, but only scratches the surface.

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11
July
0

Milano Beauty Week’s Sophomore Edition to Run After City’s Fashion Shows

By avi maxwel / in , , , , , , , , /

MILAN — Milano Beauty Week is changing dates for its sophomore edition.

After its debut last year in spring, the city’s consumer-facing event dedicated to beauty is moving to fall and will run from Sept. 26 to Oct. 2, right after Milan Fashion Weeks.

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The new timing and schedule of events was shared Friday, when the organizers hosted a press conference.

In addition to the new dates, another novelty is the doubling in the number of primary sites dedicated to the event. The Palazzo Castiglioni location will be added to the Palazzo Giureconsulti building in being turned into a Beauty Village that will host panels, workshops, laboratories and charity events related to the cosmetic world. These will be flanked by activations across the city, at beauty retailers, department stores, perfumeries and pharmacies, as well as cultural spots that will be involved in the week-long edition.

A brainchild of the national association of beauty companies Italian Cosmetics in collaboration with the Cosmoprof and Exxence trade shows, the initiative was introduced last year with the goal to promote the values ​​of the Italian cosmetic industry and create awareness around both the social and economic roles it plays in the country.

“Last year we launched an extremely ambitious and unprecedented cultural project: to create and implement a large-scale event that could narrate to anyone the values ​​​​of our industry, its relevance for the country and the essential nature of cosmetics,” said Cosmetica Italy’s president Benedetto Lavino.

According to data released by the association, the total sales of the local beauty industry grew 12.4 percent to 13.3 billion euros in 2022, and are projected to increase 7.9 percent this year. In particular, sales generated in the Lombardy region accounted for 66.2 percent of the national total.

Last year, overall exports grew 18.5 percent to 5.8 billion euros compared to the previous year, while projections show 10 percent growth for 2023.

The industry plays a key role on the occupational front as well as for its scientific impact, since local beauty companies invest an average of 6 percent in innovation, double the investment made by other manufacturing industries in the country.

Ambra Martone and Benedetto Lavino.

Ambra Martone and Benedetto Lavino

In presenting the program for the upcoming edition, Accademia del Profumo’s president Ambra Martinone underscored the inclusive nature of the event, since all activities will be open to the public and mainly free.

The city’s central Palazzo Giureconsulti will continue to include beauty corners, olfactory and floral laboratories to train visitors on the importance of raw materials for cosmetics. Novelties will include the Wellness Lodge section offering free sessions of yoga, face yoga and meditation in the morning, as well as the Never Ending Beauty project promoting the circularity of the industry. Here, visitors will be invited to bring their old and empty bottles of beauty products, which will be replaced with new ones by partner companies of the event, while they will also receive information on how the packaging will be recycled

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