If 2022 taught us anything about small businesses, it is that nothing is certain. Business models were disrupted, customer habits changed, and many firms embraced new technologies and digital strategies to survive.

To thrive in today’s digital age, a Digital marketing agency needs to adopt effective digital strategies that can help them establish a robust online presence. By doing so, they can reach a larger audience, build lasting relationships with customers, and ultimately increase brand awareness and recognition. With consumer behavior increasingly shifting towards online channels, digital strategies are more important than ever for businesses looking to succeed in the modern marketplace.

Customers prefer online shopping in 2023

According to surveys conducted by Software Advice, most consumers, who have been increasingly using online shopping channels and plan to continue doing so after COVID, prefer businesses with fully online services.

When asked about their preferred mix of online and in-person interaction, 35% prefer mostly online interaction in a post-COVID-19 world. Of those who have interacted with service providers online, 94% report that their experience met or exceeded their expectations. Although consumers buy online, they aren’t necessarily waiting for their