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Shopping online is super convenient, but it’s also a hit-or-miss proposition. Just because a shirt looks fabulous on the model in the photo doesn’t mean it will do you any favors. The shopping gurus at Google Shopping are aware of this problem. Customers on the internet aren’t exactly shy with their complaints! (Plus, research is kind of Google’s thing.)
According to Lilian RinconGoogle’s senior director of product shopping, 42% of online shoppers don’t feel represented by models in images, while 59% end up unsatisfied with an item they bought online because it didn’t look right on them.
So the company has come up with a solution: On June 14, Google released a new “virtual try-on” feature to its Shopping tab that uses artificial intelligence to predict how an item of clothing will fit on someone who looks like you.
How Google’s New Virtual Try-On Feature Works
Basically, the site uses image generation technology to superimpose a version of the shirt you’re looking
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