Tag: shopping

04
May
0

How to avoid greenwashing while online shopping

By avi maxwel / in , , , /

Don’t let greenwashing interfere with your goals to buy green products

IN THIS ARTICLE:

With climate change a major concern, people are more conscious than ever about protecting the environment. Companies are aware of this trend, too, as they compete for consumer dollars. However, some use deceptive advertising and marketing practices called greenwashing to get shoppers to buy items that may not be environmentally friendly.

If your goal is to shop online for items that won’t hurt the environment, you need to be aware of greenwashing and how to choose environmentally friendly products across numerous categories.

What is greenwashing?

Greenwashing occurs when a company promotes products using terms and slogans that are associated with the green movement, but in reality, it doesn’t comply with environmentally sound practices.

Words commonly used to appeal to customers who prefer to buy green products include natural, organic and nontoxic. Some companies even claim that their products are sustainable or eco-friendly when in fact, they don’t live up to those claims with sustainable practices.

Not only is greenwashing bad for the environment, but it’s misleading to consumers who want to invest in products that aren’t harmful to the planet.

Types of green washing

There are

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22
April
0

Walmart Redesigns App And E-Commerce Site; Aims To Transform Shopping Experience

By avi maxwel / in , , , , , , , , /

Walmart Inc.’s digital and e-commerce division has been busy retooling the retailer’s app and e-commerce site, which feature hundreds of millions of products. As Tom Ward, executive vice president and chief e-commerce officer, told me, “Everyone knows that 90% of the US population lives within 15 miles of a Walmart store, but the closest store to our customers is the one in their pockets. ”

Of course, Ward was referring to the Walmart app, and said, “We’re digital turbo-charging. We’re giving the digital storefront a revamp. If we can remove the friction with express delivery, among other things, consumers will be grateful.”

Over the past year, Walmart has made hundreds of enhancements to transform the core digital experience for customers, elevating its e-commerce offerings by creating more personalized and seamless interactions that make shopping “how it should be: fast, easy and fun,” Ward said.

Now, the world’s biggest retailer is improving the way customers can explore the endless aisles of walmart.com, imbuing the e-commerce site with a sleek and modern

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19
April
0

Some new homes are being built with ‘package areas’ for online shopping deliveries

By avi maxwel / in , , , , , , /

A Georgia realtor highlighted a convenience that some builders are adding to new construction homes — but TikTok is split on whether to call this one a win or a major fail.

According to Lexi Blevins (@lexi_blevins), who sells real estate in the greater Atlanta area, “package doors” are starting to become a trend to keep online deliveries safe from rain, snow and porch pirates.

“So this has gotta be the coolest feature I’ve ever seen in a new construction home,” Blevins says at the start of her video.

“This right here is your package area,” she continued while standing by the first of two doors on either side of a small foyer. “This door locks securely from the inside so your Amazons guy can just have the code to your secondary door and all of your stuff can just stay right here.”

“How awesome is that?” Blevins asks before the video ends.

According to Forbes, the pandemic triggered a massive uptick in online ordering that fundamentally shifted the way most consumers shop. And according to marketing experts, the trend appears to be holding strong. in fact, US ecommerce sales reached an all-time high in

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01
April
0

Grocery shopping online takes practice

By avi maxwel / in , , , , /

Susan Keezer

When it became possible to fire off a grocery list online to your favorite store and tick either “deliver” or “pick up,” I immediately saw roses, butterflies, angels and boxes of Godiva chocolates floating in front of my eyes.

Could it be that what I needed to stock the shelves in my pantry could appear by magic without me having to put on boots, a heavy coat with gloves that weigh 13 pounds and shuffle through 9 feet of snow to try to find my car? Then have to wait two hours for the windows to de-ice? This was surely some magnificent gift.

Buying online made sense for someone like me who, if turned loose in a store, is apt to think to her nonsensical self: “Aha! We’ve not had catfish with spinach quiche and chocolate mousse some time…” Or decide to stock up on screwdrivers if they are on sale.

Yes, online shopping was designed for me.

I could choose a department then decide how many kumquats I wanted or crates of pomegranates. What a boon this was! I was efficient and very quickly ordered what I wanted.

This order came to $513.22. Something was wrong with

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26
March
0

15 Tactics To Avoid Late-Stage Shopping Cart Abandonment

By avi maxwel / in , , , , , /

With so much talk in the media about the rise of e-commerce and the downfall of brick-and-mortar retail, one might imagine online sellers are sitting back and counting their revenues as the sales rack up. The truth is, though, online shoppers abandon their shopping carts all too often, with estimates ranging from nearly 60% to almost 70% of carts having items left in them without a purchase being made.

When online customers fail to convert, all of the careful effort and planning a retailer takes to get them to the site and interested in buying becomes moot. Fortunately, there are ways to streamline and optimize the digital buying experience to help ensure customers don’t leave a retail site without buying the items they’ve placed in their baskets. To learn how to decrease the shopping cart abandonment rate, read on for tips from the members of Forbes Communications Council.

1. Make Shoppers Feel Good About The Purchase

Set up notifications on your website based on certain triggers so that when a potential customer adds a product to their cart, a notification appears saying, “Wow, you have great taste!”

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