Walmart wants to transform the shopping experience on its e-commerce site and its app by offering … (+)
Walmart Inc.’s digital and e-commerce division has been busy retooling the retailer’s app and e-commerce site, which feature hundreds of millions of products. As Tom Ward, executive vice president and chief e-commerce officer, told me, “Everyone knows that 90% of the US population lives within 15 miles of a Walmart store, but the closest store to our customers is the one in their pockets. ”
Of course, Ward was referring to the Walmart app, and said, “We’re digital turbo-charging. We’re giving the digital storefront a revamp. If we can remove the friction with express delivery, among other things, consumers will be grateful.”
Over the past year, Walmart has made hundreds of enhancements to transform the core digital experience for customers, elevating its e-commerce offerings by creating more personalized and seamless interactions that make shopping “how it should be: fast, easy and fun,” Ward said.
Now, the world’s biggest retailer is improving the way customers can explore the endless aisles of walmart.com, imbuing the e-commerce site with a sleek and modern
