• People are fascinated by Taylor Swift’s every move, but some are especially curious about her style.
• Psychologist Carolyn Mair said that’s because Swift is “the girl next door — but better.”
• The musician’s outfits are simple, versatile, and easy to recreate, which keeps fans tuned in.

Fascination surrounds everything Taylor Swift does: her massive tours, her relationships, and of course, her clothes.

But when it comes to the latter, fans aren’t tuning in because they expect the shocking fashion antics of stars like Doja Cat, Lady Gaga, and Kim Kardashian.

Instead, Swift’s outfits are simple, understated, and in many cases, relatable. Who hasn’t thrown a big T-shirt over bike shorts and called it a day?

It’s that attainability that keeps eyes glued to the icon’s every outfit, according to Carolyn Mair, a chartered psychologist, fashion-business consultant, and the author of “The Psychology of Fashion.” 

“Taylor Swift’s style reflects her personal fashion choices rather than ones that conform to industry trends,” Mair said. “This authentic approach has made her a style icon and very relatable figure