According to Google, 98% of people worldwide shop online, whether it’s just researching products, browsing or ultimately buying. Knowing this, the search engine giant recently launched some new tools to make the online shopping experience even better.

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Announced Feb. 15 as part of a “Shop with Confidence” initiative, these new tools are intended to prevent the very common problem of “buyer’s remorse” – which accounts for 74% of us experience, according to a 2022 studies from Slickdeals. Two of the new opportunities are further honed in on the price tag of the goods to avoid unnecessary sticker shock.

The first new offering is related to price insights. Google now has a Shopping Graph that can help determine when and where to buy. As you may have noticed when clicking on the shopping tab after searching on Google for a particular item, the site pulls together various options from a variety of online consumer portals.

But with the Shopping Graph, Google aims to offer further transparency. The tool scans more than 35 billion product