Plain Margiela T-shirts that cost almost as much as your rent, if not more. Suits for the price of a car. Baseball caps and sneakers and sunglasses, completely logo-less, that look so basic, they could be any affordable essential—only, they aren’t. This is the wardrobe of television’s one and only Kendall Roy, maybe-heir to Waystar Royco in Succession, definite style icon in my books.

Viewers (and, at this rate, probably non-viewers too) of Succession know that the billionaires on the show are all about understated luxury—”stealth wealth,” if you will. No branding. No logos. Insanely expensive, nonetheless. I’m talking cashmere baseball caps that are a few hundred dollars, suede moccasins that I’d be afraid to step outside in.

There’s a certain lowkey flex to the ultra-wealthy not needing to slap flashy prints and designs and monograms on their staple pieces: they may look like basics, but everyone knows they’re not spending less than a few hundred on a single garment. Those who do enter the circle of the Roys with flashy designer branding are ridiculed for their tastes, ostentatious and tacky in the face of such understated luxury—RIP, Ludicrously Capacious Bag