06
August

Milano Beauty Week’s Sophomore Edition to Run After City’s Fashion Shows

By avi maxwel / in , , , , , , , , /

MILAN — Milano Beauty Week is changing dates for its sophomore edition.

After its debut last year in spring, the city’s consumer-facing event dedicated to beauty is moving to fall and will run from Sept. 26 to Oct. 2, right after Milan Fashion Weeks.

More from WWD

The new timing and schedule of events was shared Friday, when the organizers hosted a press conference.

In addition to the new dates, another novelty is the doubling in the number of primary sites dedicated to the event. The Palazzo Castiglioni location will be added to the Palazzo Giureconsulti building in being turned into a Beauty Village that will host panels, workshops, laboratories and charity events related to the cosmetic world. These will be flanked by activations across the city, at beauty retailers, department stores, perfumeries and pharmacies, as well as cultural spots that will be involved in the week-long edition.

A brainchild of the national association of beauty companies Italian Cosmetics in collaboration with the Cosmoprof and Exxence trade shows, the initiative was introduced last year with the goal to promote the values ​​of the Italian cosmetic industry and create awareness around both the social and economic roles it plays in the

Read more

03
August

How to Get Started on TikTok Shop for Sellers and Creators: Document

By avi maxwel / in , , , , , /

  • TikTok is wooing brands and creators to try its in-app shopping feature, Shop.
  • In June, TikTok UK hosted an online summit detailing how to get started on Shop and best practices.
  • Read the full 9-page document TikTok shared after the summit with information about Shop.

TikTok wants everyone to hop onto the “shoppertainment” train.

“Shoppertainment” — a portmanteau of “shopping” and “entertainment” — is the future of commerce, the platform argued during an online summit it hosted in mid-June. Entertaining content is what drives customers to purchase. TikTok referenced the hashtag #TikTokMadeMeBuyIt, which had almost 64 billion views as of July 28.

Through TikTok Shop, the platform has introduced a way for brands to sell products and for users to buy them directly on the app, without going to third-party websites.

During the summit, called “Discover, Sell, Grow,” key TikTok execs, execs from brands, creators, and business owners discussed how to get started on Shop, how to use ads on TikTok, and best practices on what type of content sells best.

“Our community bring their creativity every day to produce content on our platform that is playful and fun, and all underpinned by entertainment,” said Kris Boger, the UK general

Read more

01
August

Fall’s big street-style trends: Statement tights, shirtless blazers and fancy socks with flats

By avi maxwel / in , , , , , , , , , , /

(Credit: Getty Images/Edward Berthelot; Daniel Zuchnik/Getty Images)

There’s a reason street style continues to translate into big business for fashion houses: we’re influenced and inspired by those looks. And that’s extra true when it comes to seeing how industry insiders and off-duty models get creative and dress up to attend fashion shows. 

On the street and outside the shows during the various fashion weeks, the runway trends that are resonating with some of the most fashionable folks in the business are on colourful display.   

While some of these showgoers are wearing brand-borrowed clothes or straightforward replications of runway looks, others are creatives putting together chic looks all their own, deftly mixing and matching designer and fast-fashion pieces, and incorporating vintage finds and wardrobe staples in interesting new combinations. Their looks are strong enough to be snapped by the best street-style photographers and worthy of checking out and referring to as we put together our own favourite fall ensembles.  

Inspired by the best street-style looks of the season, here are six styling tips you can use this fall — no shopping required. 

Drape your sweaters 

The best way to wear your knits on transitional weather days? Draped around your shoulders,

Read more

30
July

41 Top Fashion Week Trends to Shop Now, According to the Street Style Scene

By avi maxwel / in , , , , , , , /

Below, the 41 top fashion week trends to shop now according to fashion’s most stylish showgoers.

Double-Duty Denim With a Zebra-Print Statement Shoe

Photo: Phil Oh

The Canadian tuxedo has long been a street style staple. Like editor Lindsay Peoples Wagner, go one step further this fall, and style your denim overshirt with a matching jean skirt. Then, finish off the look in a pair of zebra-print statement shoes. 

Khaite

Wesley Western denim shirt

A Satin Dinner Jacket With Worn-In Denim

Photo: Phil Oh

Anine Bing

Donne double-breasted silk-satin blazer

With the help of a chic satin dinner jacket, this fashion darling knows how to transform her look from day-to-night effortlessly and more importantly, elegantly. Styling-wise, follow suit and style yours from Anine Bing with worn-in denim from Agolde, Leset’s plain but perfect white tee, and B-Low the Belt’s Kennedy belt. 

Leset

Margo cotton-jersey T-shirt

Anine Bing

Donne double-breasted silk-satin blazer

Dries Van Noten’s Floral Trousers With a Black Cashmere Sweater

Photo: Phil Oh

Dries Van Noten

Hadium floral-print wide-leg sweatpants

Curious what Vogue’s global head of fashion network, Virginia Smith, is wearing to Paris Fashion Week? Why a pair of floral trousers from Dries Van Noten, of course. Then,

Read more

26
July

Selim Mouzannar Delves Into The Past For A New Online E-Shop

By avi maxwel / in , , , , /

The uber-talented Beirut-based jewelry designer Selim Mouzannar, who is inspired by period styles from the Ottoman Empire, Victorian times and the mid-twentieth century, has launched a thoughtful and meaningful curation of rare antique/vintage jewelry online. The antique and vintage collection dates back to all the periods he is passionate about and includes signed pieces by Boivin and Bulgari, early gilded pocket watches, and all categories of jewelry.

The e-commerce launch feels like a natural progression for Mouzannar, who has also been building his own personal antique/vintage collection even before he launched his eponymous collection in 1997.

Mouzannar grew up visiting his grandfather’s jewelry shop in the Souk, where he began to understand and develop an affinity for jewelry, particularly the styles of his culture, from an early age. This led him to buy and appraise vintage jewelry in Beirut and build a substantial collection of both antique/vintage pieces as well as his contemporary line of jewels that recall the meaningful motifs of his heritage, the use of enamel as an integral part of his designs and the influence of Moorish architecture in miniature versions of floral motifs for earrings and pendants. He is also well-traveled and educated

Read more