06
September

How these South Asian fashion and beauty creators prepare for Diwali

By avi maxwel / in , , , , , , /

(Source: Instagram/@dhivya.sri, @priyasidhu, @itsgurnaz; art: CBC Life)

It’s time to shine bright for the Festival of Lights. Dressing up in vibrant new clothing is one of the special ways to celebrate Diwali, which is why we reached out to three South Asian fashion and beauty creators to talk about their plans for the big holiday. Whether they’re putting together a simple outfit for visiting the local temple or a more dramatic look for a big party, these creators love the chance to get dressed up, do their makeup to the nines — and inspire their followers who want to do the same. 

We chatted by email about blending tradition with modern trends and their favourite colours, accessories and makeup techniques to try this year.

As a Toronto-based fashion, beauty and lifestyle creator, Priya makes content about her beauty routine, how she styles her outfits, her wellness journey, and more. Her fashion content frequently showcases South Asian fashion looks from Canadian labels and international brands. With Diwali coinciding with the Sikh festival of Bandi Chhor Divas, the season really reminds her of the importance of family, as hers comes together for a traditional Punjabi feast, lighting of diyas, and visits to

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03
August

How to Get Started on TikTok Shop for Sellers and Creators: Document

By avi maxwel / in , , , , , /

  • TikTok is wooing brands and creators to try its in-app shopping feature, Shop.
  • In June, TikTok UK hosted an online summit detailing how to get started on Shop and best practices.
  • Read the full 9-page document TikTok shared after the summit with information about Shop.

TikTok wants everyone to hop onto the “shoppertainment” train.

“Shoppertainment” — a portmanteau of “shopping” and “entertainment” — is the future of commerce, the platform argued during an online summit it hosted in mid-June. Entertaining content is what drives customers to purchase. TikTok referenced the hashtag #TikTokMadeMeBuyIt, which had almost 64 billion views as of July 28.

Through TikTok Shop, the platform has introduced a way for brands to sell products and for users to buy them directly on the app, without going to third-party websites.

During the summit, called “Discover, Sell, Grow,” key TikTok execs, execs from brands, creators, and business owners discussed how to get started on Shop, how to use ads on TikTok, and best practices on what type of content sells best.

“Our community bring their creativity every day to produce content on our platform that is playful and fun, and all underpinned by entertainment,” said Kris Boger, the UK general

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