Tag: Checkout

30
June
0

Shopify brings its Shop Pay checkout service to external e-commerce websites

By avi maxwel / in , , , , , , , , /

Shopify Inc. today announced plans to make its Shop Pay service available for online stores not hosted on its namesake cloud platform.

Shopify’s platform is used by retailers to build and manage e-commerce websites. It helped process $49.6 billion worth of online purchases last quarter, a 15% increase from the same time a year earlier. Shopify says its installed base includes millions of merchants.

Retailers with Shopify-hosted websites use its Shop Pay service to process customer purchases. It powers the checkout pages where users enter their payment information. Thanks to today’s update, large retailers will gain the ability to embed the service into e-commerce websites that are hosted not on Shopify’s platform but rather third-party infrastructure.

Shopify says the service can help retailers generate more sales. According to market research cited by the company, Shop Pay increases the number of website visitors who turn into paying customers by up to 50%. It does so by significantly speeding up the online buying experience.

Users can save their payment information, shipping preferences and related details in Shop Pay to avoid re-entering the data during every purchase. From there onwards, the service automatically inputs the data into supported websites. When making a

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29
March
0

7 Foolproof Strategies to Improve the Online Checkout Experience

By avi maxwel / in , , , , , /

Opinions expressed by Entrepreneur contributors are their own.

Many people like to browse online stores, add items to their cart and then transition to other sites, leaving their items behind. You can reduce cart abandonment rates in your online store by making the customer checkout experience seamless.

The checkout process is critical to the online shopping experience. After all the work you put into creating your product pages, the last thing you want is to lose out on sales because customers found the checkout process too cumbersome.

Related: Four Top Tips To Optimize Your Online Checkout

How can you improve your user checkout process?

Cart abandonment rates have reached 68.7% in the United States. Of course, some customers aren’t ready to make a purchase. It could be that the shipping costs give them pause, or they want to hang on to the item and simply buy it later. Others, however, may be dissuaded by the inconvenience of the checkout process.

With checkout optimization, you can capture a higher percentage of potential customers who are ready to purchase and build a friendly relationship with those who may want to return later.

Here are seven tips to improve ecommerce checkout impact.

Related:

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