Shopify Inc. today announced plans to make its Shop Pay service available for online stores not hosted on its namesake cloud platform.
Shopify’s platform is used by retailers to build and manage e-commerce websites. It helped process $49.6 billion worth of online purchases last quarter, a 15% increase from the same time a year earlier. Shopify says its installed base includes millions of merchants.
Retailers with Shopify-hosted websites use its Shop Pay service to process customer purchases. It powers the checkout pages where users enter their payment information. Thanks to today’s update, large retailers will gain the ability to embed the service into e-commerce websites that are hosted not on Shopify’s platform but rather third-party infrastructure.
Shopify says the service can help retailers generate more sales. According to market research cited by the company, Shop Pay increases the number of website visitors who turn into paying customers by up to 50%. It does so by significantly speeding up the online buying experience.
Users can save their payment information, shipping preferences and related details in Shop Pay to avoid re-entering the data during every purchase. From there onwards, the service automatically inputs the data into supported websites. When making a
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