Tag: Find

04
October
0

Amazon turns to AI to help customers find clothes that fit when shopping online

By avi maxwel / in , , , , , , , /

After recently turning to generative AI to enhance its product reviews, e-commerce giant Amazon today shared how it’s now using AI technology to help customers shop for apparel online. The company explains it’s now using large language models, generative AI and machine learning to power four AI-powered features that will help customers find clothing that fits — an ongoing challenge when shopping online and the leading cause for apparel returns.

According to a study by Coresight Research, the average return rate for clothing ordered online is 24.4%, which is eight percentage points higher than the overall online return rate. In addition, retailers and brands said online returns had grown over the past two years. Often, that’s in part because today’s consumers will buy an item in multiple sizes or colors and then return those that don’t work out, as the process of home try-ons and shipping items back has become easier.

To address this challenge, Amazon has introduced AI into the online shopping experience in four ways: in personalized size recommendations, a “Fit Insights” tool for sellers, AI-powered highlights from fit reviews left by other customers and reimagined size charts.

With the personalized size recommendations, Amazon Fashion used AI

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23
March
0

How to Find Your Personal Style, According to Experts

By avi maxwel / in , , , /

As a fashion editor, I often write about how to find your personal style, but the truth is, it took me decades to do the same. Growing up, I was very concerned about blending in with my surroundings, so for a chunk of time, my outfits could best be described as “Staten Island Italian — Teen Edition.” Even when I began working in the fashion industry, I struggled to find a sense of style that truly represented me and not what I thought I was supposed to be. I splurged on clothes I could barely afford and couldn’t quit trying to re-create whatever “It” trend I had spotted on the runway.

I’m not sure when I made the switch, but part of finding my own personal style was by accident. For a while, I suffered from folliculitis, and I’d often wake up to hundreds of tiny pimples all over my neck, chest, and back. Panicked, I would grab a bandana or scarf in order to hide my breakout, and it soon became a styling trick I couldn’t quit. The line between wearing this piece out of necessity and wearing it intentionally became blurred, and I liked that I

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18
April
0

How to Find Your Personal Style, Once and For All

By avi maxwel / in , , /

For years, I felt like I had never had anything to wear. Every time I went shopping, I came home convinced, thinking to myself, “This is it. This is the piece of clothing that will make my wardrobe complete and cohesive and show I’ve mastered my personal style.”

But the truth was, no single shirt, pair of shorts, or skirt could magically solve my problem—and that’s because my wardrobe was all over the place. Sure, I love variety, and we all do. But from my lime green sweater to my flowy lace maxi skirt to my bedazzled denim shorts, there was too much variety. Finding my own personal style took a lot of trial and error—mostly errors—and years to figure out what I actually liked. Now that I’m on the other side though, I can confidently say: I have a closet full of clothes that match and that I actually love.

You, too, can find your own personal style—just try these 10 insider tips to master it.

How to find your personal style

1. Spend a day looking at clothes—but don’t buy anything yet

Hear us out: While a day shopping is always fun, it isn’t always productive to find

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