07
June

Gen Z loves clothing hauls and hates landfills. Enter the style bundle

By avi maxwel / in , , , , , , , , /

When Celeste Goyena graduated college in spring 2020 armed with a degree in marketing and finance, it was the midst of the pandemic and her job prospects had stalled. With time on her hands, Goyena began selling “style bundles” — curated collections of clothing that clients could request via direct message or her personal website. To market herself, the 24-year-old started diving into thrift-store racks and posting her findings on TikTok. These “outfit of the day” videos, which she would adorn with hashtags such as #fitcheck and #outfitinspiration, didn’t get much traction, but that changed when one of her first clients showed her a Pinterest board of colorful Y2K summer staples.

Goyena, who is based in New York City, shipped her a head-to-toe outfit complete with accessories that nailed the look. In July 2021, she posted a #stylebundle video of the process that quickly received more than 30,000 likes and nearly 200,000 views. She’s since amassed tens of thousands of followers on both TikTok and Instagram, and her algorithmically produced TikTok “For You” page was soon filled with other thrifters selling their own Pinterest-inspired style bundles. Among them was Charlotte Chiasson, 24, who began

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04
November

Millennial Mom With Gen Z Style Says Generations Have Different Attitudes Toward Fashion

By avi maxwel / in , , , , , , /

  • Millennials and Gen Z are known to have different styles.
  • Influencer Krista Lavrusik told Insider that the generations think differently about clothes.
  • She told Insider that millennials take fashion criticism seriously, while Gen Z is more easygoing.

Millennials and Gen Z can’t seem to agree on much when it comes to style.

While the young generation embraces baggy, low-rise pants, millennials cling to their high-waisted skinny jeans. There’s also been debate about the “right” way to part your hair and which patterns look cool versus cringey, to list a few examples.

But these surface-level differences might point to something other than simply a difference in denim and hairstyle preferences.

Krista Lavrusik, a 37-year-old fashion creator who describes herself as a millennial mom with Gen Z style, said it actually shows that the two generations just think a lot differently about fashion.

“Gen Z doesn’t take things too personally, and I feel like millennials do,” she told Insider. “Like the whole side part and skinny jeans things — why don’t millennials try changing them and see?”

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