29
March

7 Foolproof Strategies to Improve the Online Checkout Experience

By avi maxwel / in , , , , , /

Opinions expressed by Entrepreneur contributors are their own.

Many people like to browse online stores, add items to their cart and then transition to other sites, leaving their items behind. You can reduce cart abandonment rates in your online store by making the customer checkout experience seamless.

The checkout process is critical to the online shopping experience. After all the work you put into creating your product pages, the last thing you want is to lose out on sales because customers found the checkout process too cumbersome.

Related: Four Top Tips To Optimize Your Online Checkout

How can you improve your user checkout process?

Cart abandonment rates have reached 68.7% in the United States. Of course, some customers aren’t ready to make a purchase. It could be that the shipping costs give them pause, or they want to hang on to the item and simply buy it later. Others, however, may be dissuaded by the inconvenience of the checkout process.

With checkout optimization, you can capture a higher percentage of potential customers who are ready to purchase and build a friendly relationship with those who may want to return later.

Here are seven tips to improve ecommerce checkout impact.

Related:

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23
March

The benefits of shopping online during Ramadan

By avi maxwel / in , , , /

Ramadan is an exciting time for Muslims around the world! It’s that time of the year when fasting, prayer, and reflection coincide with celebration, joy, and fun!

And what better way to celebrate than by shopping for all your Ramadan needs?

Now, with online shopping being the new-age norm, you’re about to experience a truly special month where you can get everything you need without even leaving your home, and that too, at eye-popping discounts!

Online shopping has definitely redefined the meaning of convenience to a level that’s unprecedented till date!

Online shopping during Ramadan is super convenient because you don’t have to worry about store hours or transportation.

Whether it’s day or night, shopping from the comfort of your own home is made easy with e-commerce websites!

And with so many online retailers to choose from, you’ll have access to a wide variety of products, including halal foods, prayer mats, and traditional clothing.

But it’s not just about convenience! Online shopping during Ramadan can also be a lot of fun! Many online retailers offer special Ramadan deals and promotions, so you can save money while you shop.

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14
March

Online Shopping Cart Software Vulnerable: German BSI Report

By avi maxwel / in , , , , , , , /

Security Operations

BSI Study Finds Outdated Software, Vulnerable JavaScript Libraries

Mihir Bagwe (MihirBagwe) •
February 27, 2023

Image: Shutterstock

An assessment of online shopping cart software used by e-commerce sites performed by the German cybersecurity agency found a slew of vulnerabilities, including code so old it’s no longer supported as well as vulnerable JavaScript libraries.

See Also: JavaScript and Blockchain: Technologies You Can’t Ignore

The Federal Office for Information Security – better known by its German acronym, BSI – said that it examined third-party web shop systems out of concern about the large amount of sensitive consumer data processed by online shops.

Germany has one of the largest e-commerce markets in Europe. About 8 in 10 residents spend money in online shops, creating a market that was worth $127.5 billion during 2021.

That number has only grown since, given that Germans used online shopping even more during the novel coronavirus epidemic. BSI estimates that 90% of individuals with internet access at least occasionally shop online, typically from a smartphone.

for a study published Monday, BSI officials examined 10 e-commerce checkout platforms including Magento, Zen Cart and PrestaShop.

German officials say all 10 platforms

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11
March

Bridging the gap between local retail and online shopping with Harvester

By avi maxwel / in , , , , , , /

Haley Lena
hlena@coloradocommunitymedia.com

When local businesses started to close down due to the pandemic, University of Denver student John-Paul Evans wanted to help. Three years later, Evans, who grew up in Parker, launched harvestersa website that connects shoppers to their local businesses.

While talking with an owner of a running shoe store, Evans learned that many business closures were influenced by the pandemic, but the problem started years before COVID-19.

“The issue kind of started back around 2012, 2013 when online shopping kind of took off and especially online shopping with large retailers,” said Evans.

As Evans saw that online shopping made shopping too convenient of an option compared to shopping at local businesses, he began to think of a way to make it more convenient to shop locally online and make it an easy process.

For over a year, Evans tried to make different apps and played around with websites. Through Harvester, it created a marketplace that allows shoppers to search and browse products directly from local shops.

Harvester launched in February and already has 70,000 stores on the site for shoppers across the US

“All the stores that are currently listed on Harvester are ones that already

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27
February

98% of Us Shop Online (And 74% Have Buyer’s Remorse) – Could Google’s New Tool Fix That?

By avi maxwel / in , , , , , , /

Jose carlos Cerdeno / Getty Images/iStockphoto

According to Google, 98% of people worldwide shop online, whether it’s just researching products, browsing or ultimately buying. Knowing this, the search engine giant recently launched some new tools to make the online shopping experience even better.

See: 5 Most Overpriced Costco Items, According To Superfans
find: 3 Smart Ways People Save Money When Filing Their Taxes

Announced Feb. 15 as part of a “Shop with Confidence” initiative, these new tools are intended to prevent the very common problem of “buyer’s remorse” – which accounts for 74% of us experience, according to a 2022 studies from Slickdeals. Two of the new opportunities are further honed in on the price tag of the goods to avoid unnecessary sticker shock.

The first new offering is related to price insights. Google now has a Shopping Graph that can help determine when and where to buy. As you may have noticed when clicking on the shopping tab after searching on Google for a particular item, the site pulls together various options from a variety of online consumer portals.

But with the Shopping Graph, Google aims to offer further transparency. The tool scans more than 35 billion product

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