24
September

Taylor Swift’s Fashion & Street Style Isn’t Bad Taste. It’s Strategy.

By avi maxwel / in , , , , , , , , /

In December, Taylor Swift — Time’s Person of the Year — glittered in front of the camera in a black bodysuit, a floor-skimming chenille dress, and a studded bustier gown.

At first blush, you wouldn’t know that the chenille dress was one of Alaïa’s most beloved recent offerings or that the bustier gown was from the NYC-based brand Area, infamous for their campaigns featuring fake eyes and bejeweled death masks. Everything edgy about these original pieces had been sanded, smoothed, and rendered inoffensive — just how Swift likes it.

It is easy to forget that, despite selling a whopping 162 million records, Swift is a normal person with normal taste. It is also easy to forget that those record sales allow her an estimated $1.1 billion fortune, enough to wear any designer piece she wants or hire any stylist across the industry.

So why does she insist on mismatched outfits?

A swipe at several Taylor Swift style blogs will reveal trail sneakers with muddy fleeces, Ren Faire-approved dresses with Jean Paul Gaultier boots, and high-heeled Reformation loafers worn oddly with Chiefs sweatshirts. But these outfits aren’t the result of

Read more

24
June

Shopify’s First Shop Day Shows App-Focused Strategy Is Paying Off

By avi maxwel / in , , , , , , /

Could Shopify’s Shop Day grow to rival Amazon’s
AMZN
Prime Day as one of the top online shopping days of the year? Shopify executives certainly hope so, and the inaugural Shop Day gave them plenty of encouragement to believe that wish can come true.

Shopify is trying to convince more consumers to think of its Shop app as the go-to, one-stop destination for all their shopping needs, whether online or in-store.

It is facing new pressure from Amazon on the mobile shopping and convenience front. Amazon recently began allowing online retailers to offer a “Buy with Prime” button on their own sites that Prime members can use to get Prime shipping benefits even when not buying from Amazon.

Shopify launched the Shop app in 2020, with consumers at first using it primarily as a way to track packages. This year has expanded how merchants and consumers can use the app, and created incentives and promotions to increase the use of the app and Shop Pay, its payment platform.

On June 2, Shopify held its first Shop Day, and unveiled Shop Cash, a loyalty program

Read more