Bloomreach announced a new product at The Edge Summit called Bloomreach Clarity, calling it “the future of commerce.” It’s all about conversational shopping and will change how many people shop online.

At the Edge Summit, Bloomreach CEO and co-founder Raj De Datta talked about Bloomreach’s use of AI. The platform has always had AI at its foundation, calling it Loomi. And Loomi powers everything. But the firm is even more excited about generative AI and what it can do for commerce.

De Datta said that it’s essential we get it right, arguing that people can feel overwhelmed by everything said about AI today – good and bad – and that we need to take a “collective deep breath.” We need to build a blueprint that will take us forward, and his perspective is focused on AI, e–commerce, and marketing.

According to Statistica, e-commerce made up 19% of retail sales worldwide in 2022. One of the biggest challenges for online shopping is that people find it hard to make a decision. Either more research is required, or they decide they want to visit a physical store first.

De Datta says e-commerce is built today for searchers rather than seekers. It’s