Consumers remain extremely concerned about inflation and the higher prices of products and services, with many gravitating to online retailers that make personalized offers with the best deals and discounts, bolstered by free shipping and easy access to customer reviews. This finding comes from a survey conducted in February by Celigo.
The survey, which received more than 1,500 responses from U.S. and U.K. consumers, also asked about their online shopping preferences, habits and plans for 2024.
Survey respondents answered questions about their 2023 holiday shopping experience and how that will shape their 2024 purchasing plans. They also were asked about the most important qualities they seek from online retailers, how they research and buy products online and their shopping expectations moving forward.
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Generation Z—which will soon emerge as the most dominant online shopping demographic— expects lower prices and free on-time shipping with every interaction, so it behooves online retailers to deliver flawless customer experiences in those areas to drive greater loyalty with younger shoppers, Celigo said.
The majority of those polled also had multiple poor online retail shopping incidents last year, although holiday 2023 seemed to be