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When it comes to online shopping, savvy shoppers are always in search of new ways to maximize their savings, due to the continuing cost of living crisis and inflation at 10.1%. Fortunately, there are many less-known strategic methods for securing the best deals.

Together with Nick Drewe, retail expert at online discounts platform, Wethrift, we provide a list of tips for maximizing your savings when shopping onlineas well as analysis on which brands are offering the most discount codes to their mailing lists.

1. Leave items in your basket

Leaving items in your basket will often trigger an abandoned basket email after a certain period of time. This is done by retailers to encourage you to go through to the next step of the purchase journey, and more often than not, they will try to incentivize the purchase by offering a discounted price.

2. Use a price tracker to spot misleading ‘deals’

Savvy shoppers should be vigilant when it comes to deals and discounts, and not everything is always as it seems. Many brands and retailers will temporarily increase the price of their productsand then decrease them back to their original price, advertised as a price