MILAN — Milano Beauty Week is changing dates for its sophomore edition.

After its debut last year in spring, the city’s consumer-facing event dedicated to beauty is moving to fall and will run from Sept. 26 to Oct. 2, right after Milan Fashion Weeks.

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The new timing and schedule of events was shared Friday, when the organizers hosted a press conference.

In addition to the new dates, another novelty is the doubling in the number of primary sites dedicated to the event. The Palazzo Castiglioni location will be added to the Palazzo Giureconsulti building in being turned into a Beauty Village that will host panels, workshops, laboratories and charity events related to the cosmetic world. These will be flanked by activations across the city, at beauty retailers, department stores, perfumeries and pharmacies, as well as cultural spots that will be involved in the week-long edition.

A brainchild of the national association of beauty companies Italian Cosmetics in collaboration with the Cosmoprof and Exxence trade shows, the initiative was introduced last year with the goal to promote the values ​​of the Italian cosmetic industry and create awareness around both the social and economic roles it plays in the