14
January

NYFW Street Style Is All About Varsity Jackets, Knits And Western Chic

By avi maxwel / in , , , , , , , /

New York Fashion Week is in full swing, and designers are showcasing their latest styles as part of their Fall/Winter 2024 collections.

Hot off the heels of Copenhagen Fashion Week, the runway shows will populate Manhattan until February 14. Meanwhile, some of the most viral TikTok fashion trends of 2024 are all over New York City’s street style at the moment, whether it’s the Wild West craze, oversized jersey jackets or knits.

Here are some of the viral fashion trends we are seeing in street style during one of the coldest—albeit hottest—weeks of the year.

Jersey Jackets

It almost feels like the crowds that accumulate outside of runway shows are not gathered to celebrate the fashion or the designer, but to catch

Read more

06
November

6 Chic Street Style Trends Milan Fashion Week February 2024

By avi maxwel / in , , , , , , , /

Having just wrapped up Milan Fashion Week, we’re now three-quarters of the way through one of the most important months in fashion. We’ve spotted elevated accessories in New York, cool-girl classics in London and high-fashion drama in Milan—the style set kept up with expectations all round, delivering bucketloads of chic and stylish looks that we’ll be copying through to September. True to form, Milan’s street style crowd has proven to be the most eccentric of the lot so far, indulging in lavish layers, bold new-season accessories and unexpected touches across the board. 

Read on to discover my favourite street style trends from February 2024’s Milan Fashion Week.

MILAN FASHION WEEK STREET STYLE FROM FEBRUARY 2024

1. SPLASHES OF BURGUNDY

Style Notes: Whilst in New York it was still all about bursts of vivid red, showgoers in Milan preferred to style the paintbox hue’s cooler older sister, centring their looks around deep tones of burgundy. Take this as proof that the luxurious shade is set to take over very soon.

milan fashion week attendee wears a burgundy outfit

MILAN FASHION WEEK STREET STYLE

SHOP THE TREND:

Read more

19
September

How ‘rebellious’ royal Zara ditched fun fashion for a chic style makeover that surprised us all (though it’s not clear what her very practical mum, Princess

By avi maxwel / in , , , , , , , , , , , , , /

Zara Tindall is fast becoming one of the best dressed members of of the Royal Family, showing off an array of outfits from tailored dresses to fitted coats in trending hot pink hues. 

Where she used to dazzle us with eclectic mini frocks and fun fascinators over the years, she has now refined her style aesthetic towards chic and figure-flattering silhouettes.

Often known as the rebellious royal in the past, Zara still loves vibrant hues. But these days she loves clean lines, using accessories to add personality.

Neither her husband, Mike, nor her mother, the Princess Royal, has ever paid much attention to the whims of fashion but Zara is growing in confidence. 

Not that she’s trying to be a trendsetter. Rather, it seems she wants to concentrate on dressing beautifully.

Australian-born fashion stylist Annie Miall has been credited with helping Zara – notably in the choice of sharply cut, figure-skimming pieces  by designers such as Rebecca Vallance and Laura Green, who spent ten years at Princess Diana’s favourite brand, Catherine Walker.

Zara has definitely found her fashion formula.

A Tonal Ensemble

Zara Tindall attends the Christmas Day service at St Mary Magdalene Church in Laura Green

On Christmas Day

Read more

25
August

Ayo Edebiri’s Style Isn’t Just Chic — It’s A Message On Power

By avi maxwel / in , , , , , , /

Photography by Getty Images

‘The Bear’ star’s style evolution mirrors her rise in Hollywood, and that’s worth celebrating.

Fashion *officially* has a new darling, and it’s The Bear’s Ayo Edebiri. The Boston-born actress and comedian has been gracing — and slaying — red carpets since she first broke out in 2022, donning whimsical ’fits with playful patterns and cheeky embellishments from designers like Emilia Wickstead. Any designer would be lucky to dress her, but it’s Ayo Edebiri’s style choices of late that are especially worth talking about.

Taking 2024 awards season by storm for her work as chef Sydney Adamu, Edebiri has been walking the red carpet in powerful monochromatic looks from fashion houses and brands like Louis Vuitton(below), Prada, Proenza Schouler, and The Row. A departure from her previous looks, Edebiri’s recent looks have been channeling more Jackie O (literally) than Alice in Wonderland, with many of her outfits seemingly referencing or paying homage to strong women in history, like Jackie Kennedy Onassis and Whoopi Goldberg.

Ayo Edebiri in Louis Vuitton at the Emmy Awards. (Photography by Getty Images)

And we should be paying attention. Edebiri’s

Read more