“New Chinese Style” designs have gotten off to a strong start in 2024 after a difficult time for fashion last year. Despite the various challenges that China is facing, New Chinese Style fashion is on the upswing, with orders at factories around the country rising rapidly.
A major driver behind the trend was the latest Chinese New Year, the most important festival in China and for many a occasion to connect with traditional Chinese culture. Since Central Television’s Spring Festival Gala, sales of New Chinese Style designs have increased by 215 percent year-on-year on JD.com, and those of Hanfu (Han-style clothing) rose by 325 percent year-on-year.
In Little Red Book, the number of posts related to “New Chinese Style” reached more than 2.6 million. New Chinese Style outfits are considered one of the “three must-haves” of the Chinese New Year. Videos tagged with “New Chinese Style” were viewed more than 1.02 billion times on TikTok while sales of “New Chinese Style” fashions on Tmall last year rose by more than 50 percent year-on-year, and the market size is said to reach 1 billion consumers.
This market data show that the “New Chinese Style,” which was once jokingly called “Chinese old
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