Category: Fashion and Style

29
September
0

Imaginuity® Introduces Cindy, a Virtual Shopping Bestie Driving Online and Foot Traffic for JLL Retail Shopping Centers

By avi maxwel / in , , , , , , , , , , , , /

Cindy was brought to market through a strategic, multi-platform social campaign. One month post launch, year-over-year online website sessions across participating shopping centers has increased by 500 percent, new site users by more than 1000 percent and page views by nearly 500 percent. (Photo: Business Wire)

DALLAS, April 15, 2024–(BUSINESS WIRE)–Imaginuity has successfully developed and launched a virtual shopper named Cindy for JLL Retail Property Management at 13 shopping centers across the country. Created to be a consistent and replicable virtual spokesperson online, Cindy embodies multi-ethnic characteristics designed to resonate across geographically dispersed shopping centers. As an industry first, she is an extension of Imaginuity’s Pylot® platform that creates beautiful, human-centered website experiences. Cindy’s unique personality and presence helps make every shopping center’s website a go-to resource for fashion and trend information.

The Dallas agency’s AI Lab developed Cindy in partnership with The Dealey Group, lead brand agency for many of JLL’s managed shopping center properties. The Dealey Group took the lead on creative and content around the vision of making Cindy a “virtual shopping bestie” while Imaginuity brought her to life with a complex mix of generative AI tools driven by a proprietary recipe of

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26
September
0

The Best New Season Fashion Brands And Buys Of 2023

By avi maxwel / in , , , /

It’s time to start looking ahead to autumn, which means packing away summer essentials like swimwear and sandals and digging out – or purchasing – pieces that’ll last throughout the new season. Nothing looks as polished as a well-tailored suit, and this chocolate brown style from Cos, comprised of wide-leg pleated trousers and a double-breasted blazer, is the perfect example. (Add Miu Miu’s patent penny loafers for peak smart appeal.) If you’re looking to invest in vintage, visit the pre-loved bag offering that has just dropped at Matches, launched in partnership with the resale specialist, Sellier, and features hero styles from Chanel and Hermès.

Cos Double-Breasted Wool Blazer

Cos Wide-Leg Pleated Wool Trousers

Vintage Hermès Kelly 32 Bag

Speaking of autumn investments – The Row’s signature Margaux bag is back in stock (and flying out of the warehouse!) at Net-a-Porter. The brand’s minimalist tote is a bestseller, beloved for its timeless silhouette. Knitwear, too, is another important investment for autumn: we’ve got our eye on Vince’s cornflower-blue turtleneck, which pairs well with Acne Studios’s floor-sweeping denim maxi skirt and Gianvito Rossi’s eyelet-adorned ballet flats.

Vince Cashmere Turtleneck Sweater

Acne Studios Organic Denim Maxi Skirt

Gianvito Rossi Mary Jane Ballet

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Protecting Your Eyes in Style: The Benefits of Investing in Designer Sunglasses

By Eliza Stuart /

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For most, sunglasses serve the simple purpose of shielding eyes from harsh glare while outdoors. However, according to the good folk over at Olympic Eyewear, a distributor of wholesale sunglasses, for the fashion-conscious consumer, sunglasses represent an essential accessory for making stylish statements too. Designer sunglasses, in particular, offer the ultimate fusion of premium eye protection and covetable couture appeal.

Unrivaled Glare and UV Protection

While cheap sunglasses rely on basic darkened lenses, designer sunglass lenses incorporate advanced light management technologies optimized by leading optics experts. Their multi-layer lens coatings selectively filter harsh visible light wavelengths to eliminate glare without dimming your overall vision.

Premium polarized and mirrored lens tints drastically reduce blinding light reflected off surfaces like water, snow, and pavement too. Generic sunglasses cannot compare to the pinpoint visual clarity and contrast enhancement delivered by these designer lens enhancements.

More crucially, designer sunglasses provide vastly better ultraviolet protection to preserve long-term eye health. Their lenses include ultraviolet blockers able to filter out 100% of UV-A and UV-B radiation rather than letting damaging shortwave rays reach your retinas.

This level of UV shielding minimizes risks of developing cataracts, macular degeneration and other eye diseases accelerated by ultraviolet … Read more

23
September
0

Princess Diana’s best fashion and style moments throughout the years

By avi maxwel / in , , , , , /

There’s no denying the impact Princess Diana had on not only Britain but the world. Known for her limitless kindness and grace, she will forever be remembered for being the people’s princess. And her style is no exception to her unwavering legacy. 

At times controversial, her wardrobe perfectly encapsulated who she was as a princess: independent, compassionate, and brave. From timeless, casual looks at polo games to jaw-dropping embellished gowns, Princess Diana showcased the best of fashion no matter the occasion. Whether she was wearing ensembles from the best British clothing brands, high-end designers, or simply keeping it casual in athleisure, she always dressed to impress. 

Here we’ve put together a collection of our favourite iconic Diana outfits through the years.

32 of Princess Diana’s most iconic looks

1. THE revenge dress

(Image credit: Getty Images)

When we think of Princess Diana’s fashion statements, this dress is probably the first one that springs to most people’s minds. Arriving at the Serpentine Gallery in 1994, the off-the-shoulder mini dress caused quite a stir, being perhaps the most provocative fashion statement from a British royal at the time. The look is now more commonly referred to as the ‘revenge dress’ as its

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20
September
0

Zendaya’s 32 Most Iconic Style Moments (So Far)

By avi maxwel / in , , , /

Zendaya: undisputed fashion queen. The singer, actor, and dancer known mononymously (which means she’s already iconic) has brought out so, so many brilliant styles that it’s honestly hard to pick which ones are the best. The 2021 CFDA Fashion Icon Award recipient shuts the red carpet down whenever she’s on it—and, of course, she’s got great business and business-casual style too. She’s a bit of a fashion chameleon: Who else could pull off old Hollywood glam, cutouts galore (for the Oscars!!), and literal Joan of Arc cosplay?

Zendaya’s long-time stylist and image architect Law Roach, who referred to himself as her “creative director” in 2023, originally helped get the young starlet on the map when she was just 13 and still a Disney star. He later admitted that he helped get couture gowns for the up-and-comer by requesting gowns that had already been worn by another celebrity, causing her to become a staple of the “who wore it better?” style stories (and often winning, because, it’s her). Once she was a known entity, though, everyone wanted to dress her. And she’s been giving us red carpet magic every since.

Ahead, 32 iconic Zendaya outfits, from the prim and

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