In this article, we will take a look at the 17 great alternatives to Amazon for shopping online. If you want to skip our detailed analysis, you can go directly to 5 Great Alternatives to Amazon for Shopping Online.

How is Amazon Using AI to Help Customers Shop?

Amazon.com, Inc. (NASDAQ:AMZN) is one of the biggest online shopping sites in the world and a global e-commerce giant. The company ships products to customers in more than 100 countries and regions. According to Amazon, sellers in the United States sold over 4.1 billion items to customers across the globe in 2022. You can also read our piece on the top Amazon Web Services alternatives in 2024.

On February 1, Amazon.com, Inc. (NASDAQ:AMZN) launched Rufus, an AI-powered shopping assistant. The AI is trained on Amazon’s product catalog, customer reviews, and Q&As. The chatbot helps customers screen and shortlist product options to make the shopping experience easier and faster. Using Rufus, customers can compare product categories, sift through products based on occasion or purpose, and get the best recommendations. The company launched the tool in beta and will be rolling out to customers in series.

On February 7, Amazon.com, Inc. (NASDAQ:AMZN) reported