Tag: Reshaping

11
October
0

How AI-Powered Personalization Is Reshaping Online Shopping And Beyond

By avi maxwel / in , , , , /

Olga Dogadkina is the co-founder and CEO of Emperia.

In the dynamic realm of retail in which change is the only constant, the influence of artificial intelligence (AI) stands as a formidable force poised for remarkable growth. As AI technology continues to advance, its effect on the retail industry is deepening, opening the door for a new era of shopping experiences that’s changing the retail landscape.

But there’s more to this AI-driven revolution than meets the eye. Personalization emerges as a crucial feature for brands savvy enough to take advantage of its potential. Personalization isn’t just a trending topic—it’s a game changer that benefits both brands and their customers.

A 2018 Accenture report brought this into focus, indicating that 91% of consumers express a greater willingness to do business with brands that recall their preferences and leverage them to deliver pertinent offers and suggestions. By embracing hyper-personalization, brands can create shopping experiences tailored to the unique needs of each customer. Imagine receiving product recommendations that feel like they were curated just for you or having your shopping journey guided by algorithms finely attuned to your tastes and shopping habits.

Yet, the benefits of personalization go far beyond

… Read more
19
June
0

How Logo-Free Luxury Is Reshaping the Fashion Market

By avi maxwel / in , , , , /

PARIS – Located on a quiet street in Paris’ 16th arrondissement, menswear boutique Beige Habilleur proposes a tight edit of Ring Jacket suits from Japan, Justo Gimeno hunting jackets and Johnstons of Elgin sweaters alongside loafers and derbies from JM Weston and Paraboot.

The shop’s founder, Basile Khadiry — who created French menswear review L’Étiquette alongside journalist Marc Beaugé and stylist-designer Gauthier Borsarello in 2018 — has been carrying the torch for understated, classic men’s style for years. (He founded the retailer in 2016 after stints working at luxury retailer Chalhoub Group and Louis Vuitton.)

But in recent months, interest in the previously niche, mostly logo-free aesthetic of Khadiry and his associates champion has been taken off: L’Étiquette, which is dedicated to demystifying the codes of relaxed French wardrobe dressing, has seen its paid circulation surge to over 50,000 copies per issue over the course of just 10 editions — more than any other men’s magazine in France according to market sources (although rivals publish more frequently). The magazine launched its first ever women’s edition last month, attracting advertising dollars from Hermès, Rolex and Cartier.

Amid broadening interest, Khadiry is currently renovating a more central space for Beige Habilleur

… Read more